Daily News
From Home Furnishing Business
Rugs America and Isaac Mizrahi Partner for New Fall Line
July 23,
2021 by Laurie Northington in Business Strategy, Industry 
Rugs America has announced its new partnership with award-winning designer Isaac Mizrahi. The line will be available to retailers in the Fall.
Mizrahi brings his eponymous American style to area rugs with a first season’s line featuring updated geometrics, soft florals, and plaids all in his ebullient colors and style. “I always start with color when I’m designing things,” said Mizrahi.
Two collections are featured within the line ranging in price point from $149 to $199 for a 5x7. The Eloise collection is a machine-made polyester and cotton line featuring a flat weave look with a super soft hand and the precision of printed designs. Callum, the second collection, is also machine made of polypropylene with designs that place a focus upon updated geometrics and abstracts in an array of on trend colorations.
Ariel Hakimian, principal of Rugs America, shared, “Isaac Mizrahi is an American icon. His seminal style has given way to a library of collections that envelope the American spirit. It is our pleasure and thrill to introduce this exciting new line.”