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From Home Furnishing Business

HFA Launches New Website and Online Member Center    

The Home Furnishings Association (HFA) recently launched a redesign of its website ( and unveiled a new member center ( to better meet the needs of its members and the industry.

Twin-Star International’s New 3D Flame Effect Creates Even More Realistic Looking Flames

Twin-Star International, designer and manufacturer of electric fireplaces and home furnishings, has announced it is now offering its patent pending three-dimensional (“3D”) flame effect, which is available for its stove, firebox and wall hanging units. 

New App for IHFRA Members Now Available

The International Home Furnishings Representatives Association (IHFRA) has announced the release of an app that offers sales representatives easy access to IHFRA’s online directory, job postings, member benefit information, and announcements while on the road.

Ashley Furniture Adding Outdoor Furniture

Ashley Furniture Inc. has announced it is adding outdoor furniture to its home furnishings line-up.

West Elm and Casper Launch Exclusive Retail Partnership

Sleep startup, Casper and West Elm, a leading home furnishings retailer, today announced a partnership to sell Casper's one perfect mattress at West Elm stores and

Lane Venture Focuses on the Future with Bold Initiatives

Heritage Home Group is investing in bold initiatives for the Lane Venture outdoor brand. Stephanie Pereira, Vice President of Sales - Outdoor, will now lead the sales efforts for the company’s Lane Venture brand. 

IKEA Steps Up Efforts to Improve Quality

Budget furniture giant IKEA is stepping up efforts to improve the quality of its products and to streamline manufacturing to pare costs, aiming to meet changing shopper expectations and take on new competition.

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