Some analysts fear that Furniture Brands International's falling share price creates the threat of bankruptcy.
U.S. consumer spending increased and inflation pushed higher in June, which could strengthen expectations of the Federal Reserve curtailing its bond purchases later this year.
New orders from retailers for furniture rose 6 percent in May compared with May 2012, according to the latest Furniture Insights survey.
Not all small businesses are cutting ad spending for efficiency. In some categories, like furniture, business dynamics are forcing them to eliminate the expense to survive.
Ashley Furniture founder Ron Wanek has scooped up one of Tampa Bay's priciest home sales in the area since 2011.
Samson Holding plans to sell a portion of its nearly 13 percent stake in Furniture Brands International (NYSE: FBN).
The furniture industry rises and falls with the housing market, and lately most sofa and dresser makers have been buoyed by the uptick in home sales.
Furniture Brands International is the notable exception. The Clayton-based company has lost money every year since 2007, and analysts don't see it turning around before 2015.