The monthly Furniture Buying Index moved up one point this month to a reading of 77, according to America's Research Group.
Some analysts fear that Furniture Brands International's falling share price creates the threat of bankruptcy.
U.S. consumer spending increased and inflation pushed higher in June, which could strengthen expectations of the Federal Reserve curtailing its bond purchases later this year.
New orders from retailers for furniture rose 6 percent in May compared with May 2012, according to the latest Furniture Insights survey.
Not all small businesses are cutting ad spending for efficiency. In some categories, like furniture, business dynamics are forcing them to eliminate the expense to survive.
Ashley Furniture founder Ron Wanek has scooped up one of Tampa Bay's priciest home sales in the area since 2011.
Samson Holding plans to sell a portion of its nearly 13 percent stake in Furniture Brands International (NYSE: FBN).