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From Home Furnishing Business

Report: Target Offered to Buy Casper for $1 Billion

Target (NYSE: TGT) offered to buy online mattress powerhouse Casper for $1 billion, but will likely wind up as the lead investor in a new round of funding for the white-hot startup in the next few weeks, according to a report on the technology website Recode.

England Completes Rebranding with New Logo, POP Materials

Upholstery producer England Furniture has completed a rebranding that includes a new logo, updated website, and new point-of-purchase signage.

FFD Converts to Water-Based, Stain-Resistant Finish

Fine Furniture Design said it has fully converted the finish line in its Shanghai factory to water-based finishes that are environmentally friendly and more durable.

Restonic Sleep Survey Garnering National Attention

Mattress producer Restonic said its recent national consumer Sleep Survey has generated more than 135 million earned media impressions nationally and is being further promoted with a mattress giveaway on Restonic’s trademarked SleepBlog.

Art Van to Rebrand Hillside Contemporary Furniture

Art Van Furniture said it will rebrand Bloomfield Township-based Hillside Contemporary Furniture, which it acquired last year, to an Art Van Furniture store.

Unique Loom Teams with Real Housewives NYC Star for Area Rug Collection

Manufacturer and Oriental area rug house Unique Loom is partnering with Zarin Fabrics principal and Bravo TV’s “Real Housewives of New York City” star Jill Zarin to develop a new line of rugs called “Manhattan” that draws inspiration from New York neighborhoods and her hometown city.

King Koil Launches Worldwide Rebranding Effort

Mattress manufacturer King Koil is rolling out a rebranding initiative to give the company and its extensive licensing network a consistent marketing presence.

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