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From Home Furnishing Business

Report: Van Elslander to Remain Active in New Business, Foundation

Art Van Elslander doesn’t plan to get back in the furniture business, but the founder of Art Van Furniture plans to remain active in new for-profit and not-for-profit ventures, according to a story in Crain’s Detroit Business

Aaron’s, Waltrip To Continue Partnership After Retirement

Rent-to-own major Aaron’s Inc. (NYSE: AAN) said its longtime spokesman, NASCAR driver Michael Waltrip, will run the final race of his career at next month’s Daytona 500, but will continue to appear in commercials and make appearances on the company’s behalf.

Amini, Kathy Ireland to Launch New Furniture Line

Aico CEO Michael Amini and Kathy Ireland have inked a joint agreement to create a comprehensive home furnishings line, Michael Amini/kathy ireland Home Designs, that will launch later this year.

Brady Again Featured in Simmons Advertising Effort

Bedding major Simmons said it is continuing its relationship with New England Patriots quarterback Tom Brady in 2017, and will continue the advertising campaign for its flagship Beautyrest brand that includes the star player.

Customatic Adjustable Beds Unveils Re-Branding

Customatic Adjustable Bedz has developed a new logo as part of a comprehensive re-branding that positions the company as the leader in adjustable bed bases and other cutting edge bedding products.

Storis Releases Fully Integrated E-Commerce Platform

Retail software provider Storis has released a new e-commerce platform called eStoris, which offers a complete web solution that fully integrates with the company’s retail software.

Abbyson Aligns Strategy Toward Millennials, Partners with IDS and Social Media Influencers

Leading home furnishings manufacturer and designer of modern day furniture, Abbyson is doubling down on its millennial-driven initiatives including product design, channel marketing and turnkey support services to coincide with the debut of its new Las Vegas showroom.

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