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From Home Furnishing Business

IKEA Is Passing on Saving to Customers with Price Investments

The founder of IKEA Ingvar Kamprad had a dream about furnishing and supporting people to create a better home, no matter the size of the wallet.

IKEA Spotlights an Exploration of Color with TESAMMANS Collection 

IKEA is teaming up with Dutch design studio Raw Color, bringing forth an exploration of colour interactions and the emotional effects of colour in the home. The upcoming TESAMMANS collection will put the spotlight on unexpected colour palettes and playful combinations and will be available worldwide from April 2024.

IKEA Launches VÄXELBRUK Collection in Europe as Recycled Pilot Project

IKEA launches VÄXELBRUK, a collection made from recycled co-worker uniforms collected from IKEA stores across Europe. Through this pilot project, IKEA has explored how to give a second life to used clothing and manage recycling processes within the IKEA value chain. The VÄXELBRUK series will be available in selected IKEA stores in Europe from Feb 2024.

IKEA Expands and Grows into North Kanto Region of Japan

IKEA is on an exciting expansion journey and continues to grow its presence in existing and new markets enabled by new stores, services, and digital solutions. In 2024, Ingka Group, the largest IKEA retailer, will come closer to customers and open in more than 50 new locations around the world.

IKEA Retail Releases Secrets to a Happy Home in Annual Report

IKEA Retail (Ingka Group), released its 10th annual Life at Home Report – revealing the secrets to a happy home. Over the last 10 years, the IKEA Life at Home Report has become one of the biggest annual studies in the world on how we live and what really makes us happy at home.

IKEA Uses Game-Changing AI to Customize Customer Experience

Demand sensing examines short-term demand patterns across various channels, that include but is not limited to customer insights, market events, pricing, campaigns, localized weather reports and external economic factors.

IKEA Announces New Commitments for Forcibly Displaced

Ingka Group has supported 2,935 asylum seekers and refugees from 2019 to 2023 with 54% finding jobs inside or outside IKEA over the past three years. Additionally, since 2022, the company has directly hired 332 forcibly displaced people through its Displaced Talent program.

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