February 17,
2026 by Karen Parrish in Business Strategy, Industry 
Sleep Number Corporation debuted a campaign to highlight its newest product, marking a major shift in how the brand connects with consumers by moving beyond traditional mattress specs to focus on real-life moments. The ad is inspired by the insight that what you do today changes what you need tonight, and every moment deserves a great night’s sleep. Created in partnership with Fallon, the spot showcases ComfortMode, the company’s most comfortable mattress at a sub-$1,600 price point, creatively highlighting the ways the bed adapts to people’s changing lives to bring comfort.
February 17,
2026 by Karen Parrish in Business Strategy, Industry
Somnigroup International Inc. announced financial results for the fourth quarter and year ended December 31, 2025, and issued financial guidance for the full year 2026.
February 17,
2026 by Karen Parrish in Business Strategy, Industry
IKEA U.S. released its 2025 Annual Summary, highlighting key milestones in customer engagement, sustainable growth and purposeful community impact achieved between September 1, 2024, and August 31, 2025. Alongside the summary, IKEA also announced plans to open four additional U.S. stores in 2026—in Chicago, Tulsa, Fort Collins and Los Angeles—further building on the six locations previously announced and bringing the current total number to 10 new stores slated to open in 2026.
February 17,
2026 by Karen Parrish in Business Strategy, Industry
Denver Mattress Co. is thrilled to announce that Rest & Recline, a revolutionary new recliner superstore, is now open and welcoming customers at 4722 E Washington Ave., located right next door to the Denver Mattress store.
February 17,
2026 by Karen Parrish in Business Strategy, Industry
Purecare announced the addition of Ken McAlpine and promotion of Luzanne Burt to key senior management roles, as the industry leader in premium bedding and protection prepares for future growth opportunities.
February 17,
2026 by Karen Parrish in Business Strategy, Industry
Symphony Sleep made an important observation through strategic conversations with key customers and prospects during the recent Las Vegas Market. Retailers are increasingly evaluating purchases through a total-profit lens rather than simple cost comparison, said company president John Schulte.
February 17,
2026 by Karen Parrish in Business Strategy, Designer Weekly, Industry
In Portola Paints' first ever collaboration, they've tapped Lulu and Georgia to bring to life a line of wall paints inspired by Lulu and Georgia's spring collection. This cheerful yet grounded palette will bring your home new life no matter the season.