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From Home Furnishing Business

Helix Unveils Birch Living, All-Natural Sleep Brand

Mattress producer Helix has announced the launch of Birch, its new, all-natural sleep brand. 

Birch was created with the mission to build the world's most comfortable, sustainably sourced natural and organic sleep products, making your home a cozier and safer place.

Central to the Birch brand is their medium-firm hybrid mattress, which combine all-natural materials, including:

  • Organic cotton: The Birch mattress cover, made of organic cotton, is highly breathable and has moisture wicking benefits. 
  • Birch wool: Sourced from ethically managed farms in New Zealand and compliant with PGC Wrightson Wool Integrity Program, birch wool delivers top-layer comfort and natural temperature regulation. 
  • Talalay latex: Natural talalay latex that is Oeko-Tex and Rainforest Alliance Certified, provides natural response to cushion pressure points while providing support and is designed seven-times more breathable than latex alternatives. 
  • Individually wrapped steel coils: Hundreds of individual steel coils cradle the body to provide support, while also limiting motion transfer. 

The Birch mattress retails starting at $1,049 and is available in Twin to California King.  Birch is offering $200 off on all mattress orders. All mattresses are handmade in the U.S., come with a 100-night sleep trial, and 25-year limited warranty. 

To create a more luxurious and softer feel to the mattress, Birch has also created a plush pillow top  with 3-inches of additional plushness. It combines birch wool and talalay latex to give sleepers a superior bounce and deep body contouring.

Completing the all-natural sleep solution is the Birch Organic Pillow. It’s filled with a combination of shredded birch wool and all-natural latex to provide sleepers of any position with premium comfort and support. The outer shell is 100% organic cotton to give the pillow a subtle stretch and breathability.



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