Helix Unveils Birch Living, All-Natural Sleep Brand

May 28, 2019  by Laurie Northington in Business Strategy, Industry   

Birch was created with the mission to build the world's most comfortable, sustainably sourced natural and organic sleep products, making your home a cozier and safer place.

Central to the Birch brand is their medium-firm hybrid mattress, which combine all-natural materials, including:

• Organic cotton: The Birch mattress cover, made of organic cotton, is highly breathable and has moisture wicking benefits. 
• Birch wool: Sourced from ethically managed farms in New Zealand and compliant with PGC Wrightson Wool Integrity Program, birch wool delivers top-layer comfort and natural temperature regulation. 
• Talalay latex: Natural talalay latex that is Oeko-Tex and Rainforest Alliance Certified, provides natural response to cushion pressure points while providing support and is designed seven-times more breathable than latex alternatives. 
• Individually wrapped steel coils: Hundreds of individual steel coils cradle the body to provide support, while also limiting motion transfer. 

The Birch mattress retails starting at $1,049 and is available in Twin to California King.  Birch is offering $200 off on all mattress orders. All mattresses are handmade in the U.S., come with a 100-night sleep trial, and 25-year limited warranty. 

To create a more luxurious and softer feel to the mattress, Birch has also created a plush pillow top  with 3-inches of additional plushness. It combines birch wool and talalay latex to give sleepers a superior bounce and deep body contouring.

Completing the all-natural sleep solution is the Birch Organic Pillow. It’s filled with a combination of shredded birch wool and all-natural latex to provide sleepers of any position with premium comfort and support. The outer shell is 100% organic cotton to give the pillow a subtle stretch and breathability.