Bob’s Films Latest Ad in Blue Bell Mattress Factory

May 20, 2019  by Laurie Northington in Advertising, Business Strategy, Industry   

The ad showcases Blue Bell employees manufacturing the retailer’s best-selling Synergy mattress and can be viewed at https://www.youtube.com/watch?v=-R504HratkY.

The humorous commercial, the first one shot inside a vendor’s factory in more than 20 years, features Blue Bell employees using “actual fleshy hands” as they construct the beds.

Bob’s marketing team turned to its long-time partner because of its close working relationship and the factory’s proximity to its corporate offices. Blue Bell has been manufacturing Manchester, Connecticut-based Bob’s private-label bedding for more than 13 years and supplies the retailer’s 120 stores.

The commercial, narrated by an animated character called “Little Bob”, touts the features and benefits of the Synergy mattress, and says Blue Bell is “one of my favorite partner manufacturers” because of its focus on hand craftsmanship and the absence of robots.

“This was a fun project. Our employees had a blast taking part, and we were honored that Bob’s chose to feature us,” said Mark Kolovson, CEO of Blue Bell Mattress. “Bob’s has been a retail partner for more than a decade, and the company consistently produces funny, but informative commercials that have helped grow its business.”

Like all of Bob’s television spots, the one featuring Blue Bell was written and produced by the retailer’s in-house marketing team. The newest spot is now airing in several markets where the retailer has stores.

“Blue Bell’s strict quality control and attention to detail has helped make the Synergy mattress a best-seller, and we appreciate them allowing our production team into the factory to interact with employees and see first-hand what goes into the making of a mattress,” said a spokesperson of Bob’s Discount Furniture. “They have been a great supplier over the years, and we are delighted to be able to feature the company in this new spot.”

The Bob’s production crew spent a day inside Blue Bell’s East Windsor, Connecticut factory gathering footage of employees working in all aspects of mattress production. Two of the workers – identified as Jessica and Boom-Boom – made the final cut and are shown operating sewing and tape-edging machines, respectively.

The Synergy mattress, which Blue Bell makes exclusively for Bob’s, is a hybrid model that features foam-encased individually wrapped coils and a layer of gel memory foam. It also has a second layer of foam – the specific type depends on the firmness level – for added pressure relief.