Daily News
From Home Furnishing Business
Mega Motion Realigns Product Mix, Unveils New Logo
March 7,
2018 by Larry Thomas in Advertising, Business Strategy, High Point, Industry, Market 
Mega Motion, a resource for power lift chairs and other mobility products, is realigning its lineup for furniture retailers under the Mega Motion brand name, and has unveiled a new logo to symbolize the brand’s strength.
The moves will, among other things, bring the company’s Rascal line of mobility scooters under the Mega Motion brand, including the Rascal Elite, which was unveiled at the High Point Market last October.
“We needed a new logo that could help identify among retail dealers that we are a strong and viable company that continues to grow and provide a variety of mobility products, not just lift chairs” said Dwight Hardison, managing director of Mega Motion.
According to the company, the new logo maintains the blue color from the old Mega Motion logo, since the color is most often interpreted as one of authority, trust and dependability. However, the new design features a more stylized “M” symbol in a wave configuration, conveying motion and mobility.
The word “motion” was also italicized to emphasize “moving forward” and a san-serif font was used to give the logo a cleaner, more cutting-edge technology look in step with the expanding production capabilities of the company.
“No part of the furniture industry is growing as fast as the power recline and lift chair business, and mobility products are the next growth opportunity for retailers,” said Joe Showfety, Mega Motion’s sales manager.
The company will be displaying its new logo and product line-up at next month’s High Point Market in Furniture Plaza, space 100.