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From Home Furnishing Business

Ethan Allen Debuts Brand-Building National TV Spot

Ethan Allen (NYSE: ETH) unveiled a new national television commercial Sunday, highlighting the company’s new brand statement, “Every detail matters.”

The 30-second spot, which aired on several E! Entertainment channel programs before and after Sunday’s Academy Awards show, as well as ABC’s Academy Awards Pre-show, highlights the company's attention to detail in every aspect of its business.

“This is an exciting moment. This groundbreaking new national commercial shines the spotlight on our designers, our design service, and the incomparable style of our products,” said Farooq Kathwari, Ethan Allen’s chairman, president and CEO.

The spot was filmed entirely at Ethan Allen’s photo studio in New Milford, Conn., and includes an original arrangement of Stephen Sondheim's song "Putting It Together."

Kemper Johnson, Ethan Allen’s vice president and creative director, and Bridget O’Brien, chief marketing officer, led the campaign's creative charge along with the agency Sibling Rivalry.

Ethan Allen spokeswoman November Rawlings said the spot also will air at various times on Bravo, Lifetime, HGTV, TLC, Food Network, WE, OWN, ID, and the Cooking Channel.

It also will air on several major over-the-air network shows, including The Academy of Country Music Awards, American Idol, The Voice, Will and Grace, Chicago Fire, This Is Us, The Blacklist and Dateline.

To watch the new commercial, click here.

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