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From Home Furnishing Business
Wayfair Named Among Top 10 Innovators in AR/VR by Fast Company
February 28,
2018 by Jane Chero in Advertising, Business Strategy, Designer Weekly, Industry 
E-commerce powerhouse Wayfair has been recognized by Fast Company as one of the Top 10 Most Innovative Companies in AR/VR.
Recognized for its work leveraging augmented reality to transform the shopping experience from the home, Wayfair’s mobile shopping app offers customers the ability to visualize furniture and décor in the home before buying.
“We are honored to be included among Fast Company’s Most Innovative Companies in AR/VR. As a tech company, we identified early on the significant role AR would play in the future of retail — and it’s just the beginning,” said Steve Conine, co-founder and co-chairman of Wayfair.
“This placement is a testament to the inventiveness of our employees, and represents one of the many innovations our teams are driving as we create the best possible shopping experience for home,” Conine continued.
Most Innovative Companies is Fast Company’s most highly anticipated editorial effort of the year. “This year’s MIC list is an inspiring and insightful window into how many companies have embraced innovation and are working to make meaningful change,” said Deputy Editor David Lidsky.