Daily News
From Home Furnishing Business
Wayfair Furnishes HGTV Dream Home 2018
December 6,
2017 by Jane Chero in Advertising, Business Strategy, Designer Weekly, Industry, Special Events 
E-commerce giant Wayfair (NYSE: W) announced its collaboration with HGTV to sponsor the 22nd annual HGTV Dream Home and provide furnishings and décor for the 3,500 square-foot property located in Gig Harbor, Wash.
The waterfront home, described as “livable coastal modern,” was originally built in 1974 and offers four bedrooms, three-and-a-half baths, and sits on more than one acre of land overlooking the Puget Sound.
Interior design expert Brian Patrick Flynn selected more than 400 pieces from Wayfair ranging from dining tables and chairs, to lighting fixtures, sofas, bedding, wall art and more.
“We’re thrilled to announce another fantastic project with HGTV that shows just how easy it can be to bring a vision to life with Wayfair’s selection of millions of items for the home,” said Courtney Lawrie, director of brand marketing, Wayfair.
“The talented experts at HGTV combined with Wayfair’s furniture, décor and home renovation items offers a dynamic solution that inspires viewers and show them how to easily and affordably create a beautiful home that reflects their style and needs,” Lawrie said.
To preview the home visit: HGTV.com/HGTVDreamHome
To shop the look, go to: www.wayfair.com/hgtvdreamhome
The full reveal will air on HGTV on Jan. 1, at 8 p.m. ET.