Daily News
From Home Furnishing Business
Hayneedle to Sponsor This Old House Project in Rhode Island
September 25,
2017 by Larry Thomas in Advertising, Business Strategy, Designer Weekly, Industry 
Online retailer Hayneedle.com is partnering with This Old House for the third annual Idea House, which this year is a 3,200 square-foot coastal residence being built by Sweenor Builders and designed by interior designer Denise Enright.
The new home is in South Kingstown, R.I., and Hayneedle is the exclusive furniture and décor sponsor for the home’s front porch, screened-in porch, backyard patio and deck, living room, dining room, master bedroom and game room.
“We’re excited to partner with This Old House again this year on their Idea House,” said Jeremy Podliska, vice president of marketing for Hayneedle. “Our wide selection of indoor and outdoor home furnishings and décor allowed us to work alongside This Old House in creating a one-of-a-kind home, perfect for a growing family or even empty nesters who want to entertain.”
The home includes more than 100 products hand-picked from hayneedle.com that can transform any space, at any budget and around anyone’s personal style. Decorated in a fresh and inviting color palette, the three-story shingle-style home showcases cozy coastal spaces, indoors and out.
“Because of Hayneedle, we were able to make this house a home,” said Enright. “We brought the space to life via product artfully crafted from Hayneedle’s line of private brands and added fun yet impactful décor touches everywhere you look. Our goal was to make this space into one that anyone would be happy to come home to at the end of the day, and I think we definitely achieved that and more.”
The house will be featured in the October issue of This Old House magazine, and also showcased in several episodes of This Old House’s 38th season on PBS television for 2017-2018.