From Home Furnishing Business
Adriana Hoyos to Make U.S. Debut with Whole Home Collection at HP Market
2017 by Jane Chero in Advertising, Business Strategy, Designer Weekly, High Point, Industry, Market, Special Events
International design icon Adriana Hoyos has announced her plan to launch TEN, a whole home furniture collection at the upcoming High Point Market Oct. 14 - 18.
The 26-SKU offering reflects the evolution towards informality in this county’s luxury furnishings segment.
TEN includes living room, dining room and occasional furniture, inspired by natural elements and progressive architectural movements. Attuned to the specific needs of the luxury furnishings dealer and interior designer, the company offers customization options for upholstery fabric and wood finish selections. Custom products ship within eight weeks.
“The definition of luxury, both at home and in hospitality environments, is changing,” said Hoyos. “Quality materials and construction remain important touchstones to this audience, but designs must function to reflect new expectations for comfort and ease. These are the primary attributes of today’s luxury experience.”
Hoyos started her career working on high-end interior design projects around the world. Her company Adriana Hoyos Furnishings began manufacturing furniture in Ecuador in 1994, growing production to serve multiple, global distribution points, including her company’s vertical retail operations in South America.
Products in the collection will be exhibited in InterHall space 404.
Dealer and interior designer inquiries should go to Adrián Trejo firstname.lastname@example.org.