From Home Furnishing Business
Palliser Adds Two to Sales and Marketing Team
Canadian upholstery producer Palliser Furniture has added two industry veterans to its sales and marketing team as the company prepares to boost advertising spending to promote the Palliser brand among consumers in Canada and the United States.
The company said Jim Hunt has been named vice president of sales and marketing, while Cameron Cook-Sellers has joined the company as director of marketing.
Prior to taking the new position, Hunt was vice president of sales and marketing for Palliser’s sister company EQ3. In his new role, Hunt reports to Cary Benson, CEO of Palliser, and will oversee the company’s sales and marketing teams to increase sales and implement corporate marketing programs that support brand and category growth.
Hunt brings more than 10 years of sales and marketing experience to his new position. Prior to his sales and marketing position with EQ3, Hunt was vice president of operations for the company, where he managed and directed the North American retail operations for the brand. Earlier in his home furnishings career, Hunt owned and operated a five-store EQ3 franchise.
Most recently, Cook-Sellers was marketing and communications manager for Italian leather upholstery producer Natuzzi. She reports to Hunt, and is responsible for marketing, with an emphasis on digital marketing.
She has been in the home furnishings industry for more than 10 years. In addition to her time at Natuzzi, Cook-Sellers was previously marketing manager for Four Hands, a senior account manager with Design Management Co., and marketing coordinator with Carolyn Kinder International.
“Our decision to invest in marketing is not only people resources, but also to make significant investments in marketing campaigns to grow the Palliser name at our retail partners’ stores,” Benson said, noting that a recent television advertising campaign in Canada “is only the beginning in what we have planned for this year.
“Both Jim and Cameron are best in class in home furnishings marketing, and I see a bright future ahead for the company with the initiatives in their hands.”
Benson said the expanded advertising effort will include ads in the U.S., but will focus on digital and social media platforms.
He declined to disclose the amount of the marketing investment, but said it is the company’s largest in the past three years.