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From Home Furnishing Business

Pleasant Mattress Launches Website for Maxx Line

California-based Pleasant Mattress is continuing its investment in its Maxx mattress line with the launch of a dedicated website, www.MaxxMattress.com.

The company said the new site includes everything consumers will need in making the perfect selection when shopping for Maxx.

“It’s imperative for any brand to have a digital presence in today and Maxx is no different,” said Rion Morgenstern, president and CEO of Pleasant Mattress. “As we continue to build the Maxx brand, the MaxxMattress.com site will continue to evolve to remain relevant to our target consumer. Most importantly, this site is designed to drive sales through our retail partners.”

The homepage features a video describing the engineered support of the Maxx line, as well as detailed descriptions of the sleep surface, sag-free support structure and details about the fabrics and foundation.

The site also includes information about new packaging created exclusively for Maxx. Highlighted at the bottom of each page is Pleasant Mattress’ animated video detailing the unique packaging created for a seamless delivery. The video explains the benefits of the process and innovative design of the packaging that ensures protection of the product along with a cleaner delivery into the consumer’s home.

The website also has a dealer locater that allows consumers to enter their Zip code and select their desired product category to find a retailer near them. The options include retailers within a 50- to 100-mile radius from the location entered.







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