Daily News
From Home Furnishing Business
Fashion Bed Group® Gives Its Adjustables Line a Lift
December 20,
2016 by Jane Chero in Business Strategy, Furniture, Industry, Mattresses, Product 
Bedding accessory provider Fashion Bed Group (FBG), has revamped its line of adjustable bed bases with design updates that will offer more features, benefits and value to its customers and their consumers just in time for the Winter Las Vegas Market.
“We’ve taken our adjustables line to a whole new level,” explained Rob O’Neill, VP of product development for Fashion Bed Group. “We’ve re-designed our entire selection to better cater to today’s design tastes and have made feature upgrades across the portfolio. At the same time, we’ve focused our pricing on delivering the best possible values.”
The highlight of the new line-up is the expansion of the company’s flagship S-Cape Series. Offered in three designs all of the S-Cape models now come standard with:
- Upgraded back-lit wireless remote that stands on its own and includes features like zero gravity, two programmable positions, a snore button and a flat button
- Easy wireless syncing
- Dual full-body massage with wave
- Under-bed lighting
- Adjustable height legs
The S-Cape 2.0+ also includes an app and four-port USB hub on each side of the base capable of charging up to eight devices at once. S-Cape models are priced to retail starting at approximately $1,199.
FBG has also re-designed its opening price point offerings to be more value-driven, starting with models such as the new Raven, which comes with a wireless remote and features an attractive suggested retail price of $699.