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From Home Furnishing Business
Pleasant Mattress Develops Re-Useable, Upscale Mattress Bag
December 2,
2016 by Larry Thomas in Business Strategy, Industry, Mattresses, Product 
West Coast bedding producer Pleasant Mattress has devised an upscale solution to protect its Maxx mattress line through the entire delivery cycle -- a heavy-duty, non-woven branded bag that is reminiscent of bags used by high-end shoe or purse suppliers.
Officials said the bag not only protects the mattress, but also helps ensure a cleaner delivery into the consumer’s home. And outside each branded bag is an outer plastic bag that is removed before entering the home, keeping dirt and grime out.
The company has also produced an animated video explaining the benefits of the process that can be viewed online.
“Maxx is a stunning lifestyle product with tremendous comfort experience. We are always seeking to make consumer experience better at all touch points. The in-home delivery experience is just as important as the quality and comfort experience for our consumers,” said Rion Morgenstern, president and CEO of Pleasant Mattress. “By taking things a step further and encasing each mattress in two protective covers, we are emphasizing the extra care we take in delivering a superior product to our customers.”
Once the sleep system is delivered and set up, the non-woven mattress bag is folded and presented to the consumer who can then store the bag for future use.
Branching out into its own branded mattress line, Pleasant Mattress recently introduced its Maxx line encompassing eight mattresses with varying support and comfort levels. Designed as a sturdier mattress line, the company said Maxx beds are engineered for extra, sag-free support with heavy-wire coils and ultra-density foams.