Daily News
From Home Furnishing Business
Mattress Producer Staging Social Media Contest at High Point Market
October 21,
2016 by Jane Chero in Business Strategy, High Point, Industry, Market, Mattresses, Product, Special Events 
Independent mattress producer Gold Bond is staging a social media contest in its High Point Market showroom, giving visitors an opportunity to win a variety of prizes.
After showing proof of follow, participants will be able to spin the Gold Bond prize wheel in the showroom, space M-610 of the International Home Furnishings Center.
Prizes include a golden chocolate bar, a floor sample, 10% off a future order, or a custom-branded Gold Bond portable phone charger.
Participants who land on the golden chocolate bar have the opportunity to “Scratch & Win” a futon. Playing into the Gold Bond brand, each golden chocolate bar will have a scratch-off section that reveals either “winner” or “maybe next time.” The lucky holders of a “winning” golden bar will be entered to win a premium Gold Bond futon.
The winner of the futon will be chosen randomly at the close of market and contacted via social media to claim their prize.
“We’ve been taking steps to increase our online presence, and social media adds a new platform to help us reach our target audience, engaging our retailers at market is an added bonus,” said Skip Naboicheck, vice president of sales for Gold Bond.