Daily News
From Home Furnishing Business
Unique Furniture to Consolidate Line Under Single Brand Name
October 4,
2016 by Jane Chero in Acquisition, Business Strategy, Industry 
Danish furniture producer Unique Furniture A/S, which acquired home office furniture resource Jesper Office in August, said it has halted efforts to use the Jesper Office name on a portion of its line, and has decided to use the Unique Furniture brand for its entire line.
“The decision to continue entirely as Unique Furniture allows us to have a broader appeal which reflects our wider range of products without being limited by the name,” said Flemming Lindtofte, Managing Director of Unique Furniture A/S. “The goal remains to position the company for continuous growth and filling an important need in today’s marketplace. We believe the acquisition of Jesper Office assets accelerates our progress of said goals.
“Unique Furniture will grow faster, and the shopping experience of the former Jesper Products will be more streamlined, allowing us to deliver more value to our customers.”
The company also will launch www.uniquefurniture.com, unifying its product lines under one domain. The company said its full range of products and content will be live on the new website in a few weeks.
“We are excited to have the full assortment of products consolidated into one brand, under one domain,” said Lindtofte.
Unique Furniture products range from living room, dining room, bedroom and home office, and will be showcased at this month’s High Point Market in a showroom located at 812 Millis St.