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From Home Furnishing Business
Kingsdown Enhances Luxury Hybrid Mattress Offerings
August 15,
2016 by in Business Strategy, Industry, Mattresses, Product 
Premium mattress manufacturer, Kingsdown, Inc. is part of an elite club of luxury mattress manufacturers in the U.S. who are seeing sales grow quickly as consumers embrace the design and craftsmanship of its products.
The company introduced six handcrafted luxury hybrid bedding designs from its Crown Imperial Collection at the recent Las Vegas Summer Market to bolster it’s presence in the luxury bedding market and to offer retailers a beautifully designed high-end line of mattresses. High-margin beds continue to be a growing segment in the category.
The collection is handcrafted by skilled artisans and incorporates a tufted silk and wool cover with embroidered crest featuring the Kingsdown crown ensconced within a wreath. The well-tailored hybrid collection boasts a multi-level coil construction featuring layers of European designed micro coils for support along with a layer of tri-zone wrapped coils to reduce motion. The springs are tipped with cooling gel-infused memory foam for the ultimate in supportive comfort.
Priced to retail from $1,999 to $3,999 in queen, beds in Kingsdown’s Crown Imperial range from a 13-inch profile to a plush 16.5-inch profile. Each model carries a 10-year warranty. Mattresses feature refined names like Empire, Sceptre, Crest, Imperial Mantle and Crown Marquis.
“The refined look, feel and design of these upscale Crown Imperial line is indicative of the beautiful handcrafted details that are a major part of our 114-year history,” said Frank Hood, President and CEO. “Our dealer partners and consumers view us an upscale bedding resource, and Crown Imperial secures our position in that space.”
Crown Imperial, manufactured in Kingsdown’s Mebane, N.C., production facilities, is a rich complement to the company’s Passions Collection, which retails from $699 to $1,699, and Downtown Abbey, which retails from $1,699 to $4,999.