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From Home Furnishing Business

HFA Launches New Website and Online Member Center    

The Home Furnishings Association (HFA) recently launched a redesign of its website ( and unveiled a new member center ( to better meet the needs of its members and the industry. embraces the Association’s re-branding efforts with a content-rich site with a clean, modern design, easy navigation and a password-protected members-only section.

“The culmination of nearly a year’s work, we are incredibly excited to launch these new resources to our members as well as the broader furniture industry,” said Sharron Bradley, CEO for HFA,“Featuring a crisp modern design, our new site is easier to use and it features areas our members said were most important—education, government affairs, events and programs. The member-only area is where members can access the member directory and exclusive content and resources.”

At visitors will find out how (and why) to become a member, what’s happening in the industry and the Association, who the Next Gen-NOW group is and what they’re up to, what legislation and regulations are affecting retailers, which member is profiled in the current issue of RetailerNOW and much more. The homepage aggregates content and provides visitors with a quick snapshot of HFA’s latest updates. To stay abreast of all the great events taking place across the industry, the new events calendar can be filtered several different ways to suit each visitor.

With their Association-provided login credentials, members can access the member center. Here they’ll find links to all past on-demand webinars, the membership directory, exclusive white papers/articles, an archive of their monthly legislative updates (state and federal for the past six months), as well as key industry and general business issues. Members can also update their contact and company data, pay product and dues invoices and register for events in a secure online environment.

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