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From Home Furnishing Business
Gold Bond Expands GOTS-Certified Organic Mattress Program
June 30,
2016 by in Business Strategy, Industry, Mattresses, Product 
With consumer demand for organic products on the rise, independent, family-owned Gold Bond Mattress has expanded its organic collection by adding three GOTS-certified organic mattresses to its line-up.
“When you look at the futon demographic, a large segment of the market are young people in smaller apartments who get double-duty from our products. They are far more concerned about living a healthier, more natural lifestyle and have been gravitating to our limited organic line. We are expanding the offering because our dealers feel they will increase sales with more options on the floor,” said Gold Bond Mattress President Robert Naboicheck.
Available in five-inch, eight-inch and 10-inch profiles, the mattresses are constructed with organic cotton and flame resistant wool and wrapped in organic cotton twill covers. The mattresses are certified organic by the Global Organic Textile Standard (GOTS), an organization that, among other things, sets the standard for organically produced raw materials used in textile production. In addition to use on futons, the mattresses are a perfect option for use with the growing platform bed category.
As organic products continue to increase in importance, mattresses are a prime category for eco-friendly production and marketing. Gold Bond’s GOTS-certified mattresses are produced with raw materials that have been tracked and logged as meeting the high standards GOTS requires of suppliers and manufacturers.
Gold Bond unveiled its inaugural organic futon mattress collection last year with three designs crafted with a combination of organic cotton, wool and natural latex. The GOTS-certified mattresses, like the initial launch, are designed to work in either a futon frame or a platform bed.
The three sizes vary in the amount of cotton used in manufacturing. The five-inch profile features 50 pounds of organic cotton and retails at $1,599 in queen, while the eight-inch queen mattress has 80 pounds of organic cotton and retails at $1,999. The 10-inch mattress is packed with 90 pounds of organic cotton and is priced to retail at $2,199. Each mattress includes needle-punched wool for flame resistance.
“Within the organic mattress category, there is no better value out there on GOTS-certified organic product,” Naboicheck said. “I believe these mattresses will be a winner for our retail partners from a cost standpoint.”