From Home Furnishing Business
Vispring to Show in High Point
Bedding supplier Vispring will be showing at the upcoming High Point Market in 272 Market Square, a 2,241-square-foot space.
“The High Point showroom along with a new marketing strategy which includes new imagery, brochures, website, advertising campaign and new store concept are part of an overall strategy to strengthen Vispring as a luxury brand in the U.S.,” said Hugh Landes, national sales director.
The Market will be the company’s unveiling of its rebranding efforts of its in-store concept currently being installed at ABCHome in New York.
“As a luxury brand, it is essential we have the ability to present our product and brand in a comprehensive way,” Landes said. “And, with our new expansive in-store concept, we are able to roll-out and display our full range of products, engage designers in our new workshop area and continue to build the Vispring story.”
The enhanced showroom will feature a workshop area including a wide range of sales tools allowing for the customization of individual beds.
“We are excited to reveal our new space because the expansion and unique window displays allow us to showcase the Vispring brand and store concept more authentically,” Landes said.