Bedgear, Denver Broncos Partner for Rest, Recovery

September 22, 2015  by in Advertising, Business Strategy, Industry   

The partnership is Bedgear’s first step to introduce the performance bedding product line to players, coaches, team staff and fans to help them achieve optimal performance through better rest and maximum recovery. According to sleep researchers getting quality sleep is essential for athletic performance. Benefits of a well-rested team are linked to improved focus, memory, speed, accuracy, weight maintenance, energy levels, and reaction time.

“The Denver Broncos are excited to partner with Bedgear this season,” said Dennis Moore, vice president of sales and marketing with the Denver Broncos. “Studies show the importance of sleep in terms of performance recovery, and this partnership offers the ability for Bedgear to promote its lineup to our fans through a strategic partnership with the team and Denver Mattress.”

To launch the partnership, Bedgear participated in the Broncos first Health & Wellness Expo educating fans on sleep quality and performance. Bedgear hosted a personalized pillow fitting at UCHealth Training Center for the players, coaches and team staff in order to provide them with performance bedding products that include pillows and sheets to utilize throughout the season.

“Bedgear’s values align perfect with the Broncos sleep initiatives and working with the team was a great choice for us due to our strong retail presence at hometown retailer, Denver Mattress, the official furniture and mattress sponsor of the Broncos …,” said Shana Rocheleau, vice president of strategic development at Bedgear.

Bedgear and Denver Mattress will host an eight-week retail promotion in 16 of their local retail locations encouraging fans to register to win an exclusive VIP Broncos experience.

“Denver Mattress is excited to welcome fans into any of our retail locations to be fitted with the same gear the Broncos sleep on. We have formulated a winning process of mattress production coupled with its patented pillow fitting system. This formula matches the proper sleeping surface with the correct pillow, to maximize your sleep experience, allowing you to awaken ready to conquer the new day,” said Joe Sparks, national sales manager for Denver Mattress.