Wayfair Launches Campaign Featuring HGTV Stars

July 23, 2015  by in Advertising, Industry   

The campaign is titled “Story of Home” and launches this month. It will air for eight weeks on multiple networks including CBS, HGTV, Bravo, A&E, Lifetime and Hallmark.

“Joanna and Chip Gaines are not actors. They are real design experts and Wayfair customers,” said Nancy Go, vice president of brand marketing for Wayfair. “They have dedicated themselves to transforming houses into homes by bringing the homeowner’s individual style to life. Wayfair is a tool that everyday customers and master designers alike can use to achieve their personal vision of home.” 

The Wayfair family of brands includes Wayfair.com, Joss & Main, AllModern, Birch Lane and DwellStudio.