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From Home Furnishing Business

Breakfast in Bed with Ikea

Swedish retailer Ikea wants to serve Londoners breakfast in its beds.

Starting later this month, Ikea is opening a pop-up cafe in London’s trendy Shoreditch area, serving “traditional Swedish breakfasts and offering siestas in a range of their most comfortable beds,” the company said.

People can book a bed for a 45-minute slot 7 a.m. and noon to “relax in a single or double bed where they will be served by specially trained waiting staff and sleep specialists,” Ikea said. Then, from noon to 3 p.m., the beds will be available for naps.

Ikea said diners can choose pillows from a menu “designed to match the pillow you have in your home and combine the best bits about eating out with those of lazy Sunday lie-ins.”

Read Entire Story Source: The Wall Street Journal 

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