Daily News
From Home Furnishing Business
Breakfast in Bed with Ikea
May 12,
2015 by in Business Strategy, Industry 
Swedish retailer Ikea wants to serve Londoners breakfast in its beds.
Starting later this month, Ikea is opening a pop-up cafe in London’s trendy Shoreditch area, serving “traditional Swedish breakfasts and offering siestas in a range of their most comfortable beds,” the company said.
People can book a bed for a 45-minute slot 7 a.m. and noon to “relax in a single or double bed where they will be served by specially trained waiting staff and sleep specialists,” Ikea said. Then, from noon to 3 p.m., the beds will be available for naps.
Ikea said diners can choose pillows from a menu “designed to match the pillow you have in your home and combine the best bits about eating out with those of lazy Sunday lie-ins.”
Read Entire Story Source: The Wall Street Journal