Daily News
From Home Furnishing Business
Leon's Fans Help Design Flyer Cover
September 30,
2014 by in Advertising, Industry, Social Media 
Toronto-based Leon's Furniture looked to its social media fans to help design the front cover of a new flyer.
Early in the summer, Leon's asked Facebook fans to choose which sofa and table they would like to see featured on the front cover of an upcoming flyer. Once Leon's fans chose their favorites, Leon's photographed the winning styles multiple different ways and once again asked their fans to pick their favorite look. The result was a room shot that was used as the cover of Leon's latest flyer that has been distributed to millions of households across Canada.
"We believe this flyer is the first of its kind," said Eddy Leon, vice president of merchandising. "We are very fortunate to have such an engaged community of Leon's fans and who better to help us design the front cover of our flyer than our very own customers?"
The Facebook fan designed cover can be seen on the Leon's Web site; and a video detailing the entire process can be seen here.
From their Twitter parties, to contests on Instagram, to Canada's free pillow giveaway on Facebook, Leon's has worked hard at engaging fans across multiple social platforms.
"Community always has been and always will be an integral part of Leon's, so it's a natural evolution for our company to embrace these new online social communities," said Terry Leon, president and CEO of Leon's Furniture Limited. "In today's world, companies have the advantage of engaging in direct and instantaneous dialogue with their customers and we feel that we are leveraging these online relationships to better understand our customers and to supply them with exactly it is that they're looking for."