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Genova to Lead Cuipo Sales

By Home Furnishings Business in Green on February 13, 2012

Matt Genova has joined Cuipo, an international initiative to protect and preserve the world's endangered rainforest, as director of sales.

He will be responsible for promoting the Cuipo mission through brand activations and lead strategies with partners and affiliates aligned with the Cuipo vision. 
 
Cuipo offers an innovative approach to rainforest protection by pooling contributions from individuals and corporate sponsors to purchase large parcels of land for transfer to its non-profit foundation, One Meter at a Time, for permanent preservation. In addition, the foundation employs local workers and indigenous groups to safeguard the preserved land, while also providing re-education programs to develop skills for gainful employment.

"I'm very excited to join a company that not only shares my passion for the environment and a concern for our future but is an award-winning lead strategy platform," said Genova. "Being able to connect people and brands who share a common vision about our world is both humbling and rewarding."
 
Prior to joining Cuipo, Newport Beach, Calif., Genova served as senior vice president of sales at Nook Sleep Systems; and was the architect of the Modern Brand Collective, which included modern, innovative brands such as Clek, Bloom, Itzy Ritzy, Boon and Orbit.

His experience also includes assisting in the launch of 10 Grain, the furniture-licensing partner of Paul Frank Inds. and a subsidiary of Star International Furniture, as well as more than a decade in design work for furniture, high-end restaurants and residential projects.

Tupelo Furniture Market Kicks Off Spring Event

By Aggregated Content in Markets on February 12, 2012 from http://c.moreover.com/click/here.pl?z5909671629&z=1250249029

Owner and chairman V.M. Cleveland tells The Northeast Mississippi Daily Journal there will be a bigger anniversary celebration at the fall market, since the trade show began in August 1987.

He says he expects a good turnout at the show, which runs Thursday through Sunday. He says preregistration is ahead of last year's.

 

Read Full Article...

 

Lincolnton Furniture Expands Board

By Aggregated Content in Case Goods on February 12, 2012 from http://c.moreover.com/click/here.pl?z5908941017&z=1250249027

Lincolnton Furniture CEO Bruce Cochrane announced today that Hunter Boyd has been named to the company's board of directors.

Boyd is vice president of Times Oil Co. and serves on its board. Times Oil is an oil and gas distributor that also owns 20 retail fuel stations in North and South Carolina. He heads up real estate development at Times Oil and also owns a private real estate development company for residential and commercial real estate interest.

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Vaughan-Bassett Furniture Still Making it in America

By Aggregated Content in Casual Dining on February 12, 2012 from http://www.roanoke.com/news/roanoke/wb/304588

Case goods producer Vaughan-Bassett was featured in a business story published in The Roanoke Times. The article recounts the story of the company and its management team's struggle to fight against Asian imports.

John D. Bassett III was winding along the dusty roads of northern China on a three-day fact-finding mission. It was 2001, and the third-generation furniture-maker was gathering ammo for an epic battle to keep his factory churning.

If he could locate the manufacturer of a single dresser, ornate in the style of Louis Philippe, he just might beat the Chinese.

Read Full Article...

 

Delaware Retailer FurnitureLand Rebrands Bedding Showcase

By Home Furnishings Business in Furniture Retailing on February 10, 2012 Home furnishings retailer FurnitureLand partnered with Connie Post and Affordable Design Solutions to rebrand its bedding department  to reposition the retailer as an expert in sleep and boost the company's bottom line.

Delmar, Del.-based FurnitureLand converted the bedding department into a spa-themed area and netted great results topping industry benchmarks of 15 percent of overall sales for a full-line furniture store.

€œWe are particularly proud of the results that we€™ve been able to achieve at FurnitureLand, especially during times that have been, at best, uncertain for many good retailers,€ said Post, retail design strategist and chief executive of Affordable Design Solutions.

FurnitureLand CEO Larry Barnes said he has seen customers gravitating to the presentation of premium brands like Simmons Beautyrest and Tempur-Pedic.

€œIn deciding to re-brand our bedding department, we wanted to see a five-point jump,€ Barnes said. €œWe got seven-and-a-half, and that€™s where it has been holding.€

The bedding department overhaul is the first stage of a phased rebranding plan that will eventually encompass a number of major departments throughout the store, as well as the exterior.

€œLocated in a 46,000-square-foot metal building that has been added onto several times over the years, FurnitureLand€™s charge to us was to create a renovation plan that could be implemented one department at a time," Post said. "The plan we gave them ensured that as each department was renovated, the rest of the store could operate smoothly, with a minimum of disruption, and this allowed them to create a beautiful new space and very quickly impact their bottom line.

€œIt€™s a brilliant strategy when relocation or new construction is not an option, and it allows them to stage believable sale events for their customers each time a new department opens,€ she said  

Along with a fountain, the department€™s elements include the extensive use of sheer fabric that takes the place of fixtures or walls. €œA centralized Comfort Test Center acts as the hub of the department, with the beds arrayed around the hub, separated by the fabric," said Dave Coll, architectural design director at Affordable Design Solutions. €œIt looks fresh, new and clean, and it really elevates the product.€

€œThe privacy afforded by the sheer curtains is appreciated by the customers, who can lie down and concentrate on their comfort, without worrying about who€™s looking at them," Barnes said. "Simply put, Connie really nailed €˜professional€™ in the design of this department. Like most furniture stores, we had an open area with some point-of-sale material, banners and a row of beds. Now the mattresses are presented in a logical sequence, both for comfort choice, as well as price point.€
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