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Vaughan-Bassett Furniture Still Making it in America
February 11,
2012 by in UnCategorized
By Aggregated Content in Casual Dining on February 12, 2012
from http://www.roanoke.com/news/roanoke/wb/304588
Case goods producer Vaughan-Bassett was featured in a business story published in The Roanoke Times. The article recounts the story of the company and its management team's struggle to fight against Asian imports.
John D. Bassett III was winding along the dusty roads of northern China on a three-day fact-finding mission. It was 2001, and the third-generation furniture-maker was gathering ammo for an epic battle to keep his factory churning.
If he could locate the manufacturer of a single dresser, ornate in the style of Louis Philippe, he just might beat the Chinese.
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