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La-Z-Boy Brands Set Social Media Strategy

By Home Furnishings Business in Social Media on May 1, 2012

La-Z-Boy furniture brands Hammary Furniture, Lea, and American Drew have rolled out a new social media initiative as part of their overall online marketing strategy.

€œAs we are seeing the migration of the consumer and retail buyer to a more social setting, we want to ensure our products can be found by those who are spending more and more time using Social Media,€ said Tom Daley, VP of Marketing & Regional Sales for the three brands.

Web4Retail, a division of Keniston & Company, designed and developed Facebook pages, Twitter pages, YouTube channels, and Pinterest boards for each brand.

€œAll three brands are very strong, with great name recognition. Our design team has created a Social Media presence that is visually appealing and informative, while bringing with it an active and vibrant Social Media voice,€ said Web4Retail CEO Denise Keniston.

Current data supports the use of social media for B2B marketing. A recent Business.com study shows that 55 percent of B2B survey respondents search for information using social media.

€œWe believe now is the time to engage consumers using social media, and that includes other businesses,€ say Daley, €œWe€™re very pleased with the initial roll out and we look forward to building our communities.€

Each brand's Facebook Page is on the following links: Hammary, American Drew, Lea.

Brook Furniture Rental Moves Grows in Dallas Area

By Home Furnishings Business in Rent-To-Own on May 1, 2012

Brook Furniture Rental has doubled the size its metropolitan Dallas showroom with a new location in Carrollton, Texas.

The 43,000-square-foot store, with room to expand, accommodates the company€™s growing service to customers in the Dallas, Fort Worth and Austin markets.

The multi-year lease gives Brook Furniture Rental, Inc. a showroom of 43,000 square feet, with options for expansion.

A May 17 reception hosted by Jeff Harvick, general manager, and the Dallas/Austin staff, will officially introduce Brook Furniture Rental clients and friends to the features of the new showroom. Also attending will be company Chairman Robert W. Crawford Jr. and President Robert W. Crawford III.

Harvick said the location and the size of the Carrollton showroom improve convenience and planning for customers served in the Dallas/Fort Worth and Austin metropolitan markets, where the company has been present for a decade. The national company, second largest in the domestic rent-to-rent segment of the U.S. furniture rental industry, is enjoying steady growth in Texas, where the company also has a Houston showroom.

€œWe are convenient to the President George Bush Turnpike, an advantage for customers visiting us and an advantage for us as we travel to our client locations,€ said Harvick. €œMore important, we now have room to display a broadened range of residential furniture choices available to our clients.€

The Dallas/Austin area, comprised of several of the nation€™s healthiest headquarters cities, sees a steady ingress of executives needing furnishings for temporary residences and offices, either because their assignment will be temporary or because they and their families intend to rent prior to purchase of a new home.

Other growing service categories for Brook Furniture Rental include staging, a service used by brokers and property owners for attractive display of homes and offices when offered for sale, and services to professional property managers such as owners of corporate apartments.

Gift For Life, National Stationery Show Team for AIDS Walk

By Home Furnishings Business in Community/Charitable Support on May 1, 2012

Gift for Life, the gift, stationery and home decor industries' charitable effort, and the National Stationery Show have teamed for the AIDS Walk New York.

The a charity fundraiser takes place in New York City€™s Central Park on Sunday, May 20, the opening day of the show. The Gift For Life/National Stationery Show team will recruit walkers and raise funds for the fight against HIV/AIDS.

The Gift For Life/National Stationery Show team will walk 10 kilometers (6.2 miles) through Central Park and across New York City€™s Upper West Side. At the conclusion of the official route, the Gift For Life/National Stationery Show team will €œgo the extra mile,€ finishing the walk at New York City€™s Jacob K. Javits Convention Center, where the National Stationery Show runs through Wednesday, May 23.

€œThe National Stationery Show is delighted to partner with Gift For Life to support AIDS Walk New York,€ said Patti Stracher, general manager of the National Stationery Show. €œThe event€™s overlap with the National Stationery Show€™s opening day offers members of the social stationery industry a unique opportunity to support this important cause--whether as walkers along the course or as donors from the exhibit floor.€

Industry members and friends are invited to join the Gift For Life/National Stationery team as both walkers and as donors.  AIDS Walk New York begins at 10am on Sunday, May 20.

To join the team as a walker, or to make donations to AIDS Walk New York, click here. For questions, contact Cathy Steel, team organizer, by e-mail, or call 203.340.9251.

Small Fire Causes Scare at Baer's Furniture

By Aggregated Content in Furniture Retailing on May 1, 2012 from http://www.winknews.com/Local-Florida/2012-05-01/Small-fire-causes-a-scare-in-a-Naples-furniture-store

A Naples furniture store shut down briefly after a fire started in an upstairs kitchen on Tuesday.

Firefighters responded to the Baer's Furniture on Tamiami Trail shortly before noon, after employees noticed a strange odor.

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Furniture Company Expanding in High Point

By Aggregated Content in Upholstery on May 1, 2012 from http://www.digtriad.com/news/local/article/227200/57/Furniture-Company-Expanding-In-High-Point

Furniture is making a comeback in High Point.

Earlier this week, Absolute Style celebrated the grand opening of its new High Point facility.

"I think it's pretty cool. It's nice to see production going and not grass growing in parking lots around this town," said owner Melanie McNamara. McNamara only uses American-based suppliers and employs local workers. 

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