Daily News Archive
Brought to you by Home Furnishings Business
La-Z-Boy Brands Set Social Media Strategy
April 30,
2012 by in UnCategorized 
By Home Furnishings Business in Social Media on May 1, 2012
La-Z-Boy furniture brands Hammary Furniture, Lea, and American Drew have rolled out a new social media initiative as part of their overall online marketing strategy.
As we are seeing the migration of the consumer and retail buyer to a more social setting, we want to ensure our products can be found by those who are spending more and more time using Social Media, said Tom Daley, VP of Marketing & Regional Sales for the three brands.
Web4Retail, a division of Keniston & Company, designed and developed Facebook pages, Twitter pages, YouTube channels, and Pinterest boards for each brand.
All three brands are very strong, with great name recognition. Our design team has created a Social Media presence that is visually appealing and informative, while bringing with it an active and vibrant Social Media voice, said Web4Retail CEO Denise Keniston.
Current data supports the use of social media for B2B marketing. A recent Business.com study shows that 55 percent of B2B survey respondents search for information using social media.
We believe now is the time to engage consumers using social media, and that includes other businesses, say Daley, Were very pleased with the initial roll out and we look forward to building our communities.
Each brand's Facebook Page is on the following links: Hammary, American Drew, Lea.