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Brought to you by Home Furnishings Business

Berkline Will Close Mississippi Plant

By Home Furnishings Business in Motion Upholstery on June 2006 Motion and upholstery manufacturer Berkline/Benchcraft announced plans this week to close its plant in Baldwyn, Miss., on Aug. 26, laying off around 400 workers.

The company cited the need to increase manufacturing efficiency, more offshore sourcing, and the bankruptcy of several major customers as reasons for the move.

Goods produced in the Baldwyn plant will be absorbed into production at other Berkline/Benchcraft plants in Mississippi and Tennessee.

WHFA to Host Sizzling Seminars at Market

By Home Furnishings Business in Las Vegas on June 2006 Las Vegas Market is sure to be a whirlwind of meetings, complete with a blizzard of business cards. One way to ensure a positive mental workout (and a rest for those tired feet) is to arrive early and stake out a spot for one of Western Home Furnishings Association’s (WHFA) 27 business-bolstering educational seminars.

Located in space 210, the WHFA has tapped some of our industries’ pivotal leaders and asked them to share what they know.

CDS Solutions and HFB columnist Ren Baker will kick things off with the inaugural seminar (8:30am on Monday, July 24) on compensation strategies. From the schedule; “Today’s businesses need to look beyond the compensation models of the 1930s and 1940s and instead design a model that fits today’s business and employee needs.”

For a complete schedule of WHFA educational seminars and parties, please go here.

http://www.whfa.org/displaycommon.cfm?an=1&subarticlenbr=215

Furniture Row Opening New Colorado Center

By Home Furnishings Business in on June 2006 Furniture Row Cos. will hold a ribbon cutting at 9 a.m. Friday to kick of the grand opening of a new 85,000-square-foot Furniture Row Shopping Center in Dacono, Col.

The new center, located at 3440 East I-25 Frontage Road just south of the Colorado National Speedway at exit 232, will host a variety of events during its grand opening celebration. Activities include celebrity meet-and-greets, dynamic contests, and promotional giveaways beginning Friday, July 14, through Tuesday, August 1.

The Furniture Row Shopping Center at Dacono includes the store brands Oak Express, Bedroom Expressions, Denver Mattress Co., and Sofa Mart. The new center was built to serve the housing boom in the towns of Dacono, Erie, Firestone, Fredrick and Mead. The area, commonly known as Carbon Valley, is anticipated to expand to more than 200,000 residents according to development plans in the next 15 to 20 years.

Furniture Row Cos., one of the countries largest family-owned specialty home furnishings and bedding retailers, includes five specialty store brands: Sofa Mart, Oak Express, Bedroom Expressions, Denver Mattress Co., and Big Sur Water Beds.

Wells Fargo Honors El Dorado

By Home Furnishings Business in on June 2006 Wells Fargo has named El Dorado Furniture, one of the largest Hispanic-owned furniture businesses in the United States, a winner of the Wells Fargo Financial Retail Services Client Award.

The annual award recognizes clients for success achieved with their consumer private-label credit card program through Wells Fargo Financial Retail Services. The award is based on program participation and credit card sales volume.

“We are honored to be recognized for our successful partnership,” said Robert Capo, vice president of Miami Gardens, Fla.-based El Dorado. “We feel that in order to achieve your sales goals, you not only need a combination of good product mix but also good combination of services. That’s why Wells Fargo Financial Retail Services is a key factor in our success.”

“El Dorado Furniture is a highly respected company among its peers in the furniture industry and in the community it serves,” said Dan Abbott, president of Wells Fargo Financial Retail Services. “We are proud of their accomplishments and appreciate their commitment to growing and keeping their customer base strong with a private-label credit card program through Wells Fargo Financial Retail Services.”

El Dorado Furniture is among 10 Client Award recipients recognized by Wells Fargo Financial Retail Services this year.

El Dorado Furniture owns and operates nine retail stores in Miami-Dade and Broward counties in South Florida. The company is wholly owned by the Capo family.

Levitz Taps Kreber For Circulars

By Home Furnishings Business in Advertising on June 2006 Levitz Furniture has selected Kreber, a full-service marketing company with offices in High Point and Columbus, Ohio, to develop the creative platform and graphic execution for its weekly sales circulars as part of the retailer’s re-branding campaign.

“The objective for the circulars, which will be distributed 52 times a year to 8 million consumers, is to communicate the spirit of a brand that addresses today’s lifestyle at affordable prices,” said Jack Kreber, co-owner of Kreber.

Kreber is using telecommunications tools, and frequent face-to-face agency/client meetings to ensure constant communications in order to meet stringent weekly deadlines between Woodbury, N.Y.-based Levitz, and the creative team in High Point.

The Kreber team, led by creative director Jeffrey Seay, was recently recognized with the 2006 Multichannel Merchant Silver Award for Consumer Specialty Products (Print Channel) for a catalog developed for Sherrill Tree and Climbing Supply.

Kreber, a fourth-generation family-operated business established in 1905, has a growing national client base which includes Lowe’s, Linens-N-Things, Bassett, Marshall Fields and Jo-Ann Stores.
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