Levitz Taps Kreber For Circulars

June 28, 2006  by in UnCategorized   

By Home Furnishings Business in Advertising on June 2006 Levitz Furniture has selected Kreber, a full-service marketing company with offices in High Point and Columbus, Ohio, to develop the creative platform and graphic execution for its weekly sales circulars as part of the retailer’s re-branding campaign.

“The objective for the circulars, which will be distributed 52 times a year to 8 million consumers, is to communicate the spirit of a brand that addresses today’s lifestyle at affordable prices,” said Jack Kreber, co-owner of Kreber.

Kreber is using telecommunications tools, and frequent face-to-face agency/client meetings to ensure constant communications in order to meet stringent weekly deadlines between Woodbury, N.Y.-based Levitz, and the creative team in High Point.

The Kreber team, led by creative director Jeffrey Seay, was recently recognized with the 2006 Multichannel Merchant Silver Award for Consumer Specialty Products (Print Channel) for a catalog developed for Sherrill Tree and Climbing Supply.

Kreber, a fourth-generation family-operated business established in 1905, has a growing national client base which includes Lowe’s, Linens-N-Things, Bassett, Marshall Fields and Jo-Ann Stores.