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Surya Gets Showroom Award in Atlanta

By Home Furnishings Business in on January 28, 2013

Home accessories supplier Surya was honored by AmericasMart  for its visual presentation in its new showroom at the recent Markets in Atlanta.

AmericasMart€™s Visual Display Awards recognized the achievements of companies across all product collections and categories. Judged by an independent team of visual merchandising experts, the awards recognized creative excellence for 33 permanent showrooms and 20 temporary exhibits.

According to judging panel, aesthetic and functional highlights of the Surya space include a €œwelcoming entrance that is bright, colorful and inviting.€€¨The showroom façade achieves a visual cohesiveness €“ accented by eye-catching, repetitive logo and tagline graphics surrounding the entire front façade of the space.

Originally located in a smaller space on a rug-geared floor, Surya€™s newly moved its showroom to the 11th floor, which features a broad mix of manufacturers. The showroom will be open daily, providing an opportunity for customers in the Southeast region to explore the brand€™s full line of products year round.

€œOn behalf of our team, I€™d like to thank the AmericasMart Atlanta judging committee for including our newly launched showroom in their Visual Display Award honors," said Satya Tiwari, Surya president.

"We find ourselves in wonderful company with the other recipients selected for this recognition. Our goal in showroom design is always to offer our retailers and designers the best venue to preview new trends in color and design, easily shop the full breadth of the Surya line and hopefully find creative inspiration for their own retail merchandising.€

Simmons Transformation Complete

By Home Furnishings Business in on January 28, 2013

Bedding supplier Simmons Bedding Co.  has completed its two-year transformation, which is being marked at the Las Vegas Market  with one of the company's largest product launches for the company.

The company is showcasing its new Beautyrest and ComforPedic from Beautyrest collections this week at the Market. The introductions build on the company's Beautyrest TruEnergy and ComforPedic lines introduced in the last year.

New innovations span close to 70 percent of the product offering "Simmons' transformation is now complete, and we are firmly moving forward fully charged," said Gary Fazio, CEO. "Though our commitment to consumer-driven innovation, we have developed product lines whose success has reestablished Simmons as a leader in the premium bedding market - a success that we will continue to build on going forward."

Beyond product innovation, the company intends to continue its investment in brand building, with a commitment to deliver two billion consumer impressions through national advertising this year - almost twice the amount delivered in 2012. The advertising will continue to build on the "recharge" message started last year, challenging consumers to "Live Life Fully Charged".

Hillsdale Under New Ownership

By Home Furnishings Business in on January 28, 2013 An investor group led by Brookside Equity Partners and management has acquired furniture importer Hillsdale Furniture from Clearview Capital.

Terms were not released.

€œDespite an extraordinarily difficult environment for furniture companies that resulted in wrenching change throughout the industry, Hillsdale€™s terrific management team achieved market share gains and consistent profitability during the course of our investment€, said Calvin Neider, co-managing partner of Clearview Capital. €œWe part with Hillsdale knowing the company will continue to thrive with its new equity partners.€

Clearview€™s investment in Hillsdale was made through a 2002 vintage fund which is nearly fully realized. Clearview is now investing through Clearview Capital Fund II LP which seeks to acquire and develop lower middle market companies in sectors including business services, health care services, design/importing, distribution and manufacturing.

Green, Holcomb & Fisher served as financial advisor and Loeb & Loeb LLP served as legal advisor to Hillsdale.

Norwalk Opens Permanent Las Vegas Showroom

By Home Furnishings Business in Upholstery on January 25, 2013

Upholstered furniture vendor Norwalk Furniture has opened a 3,300-square-foot permanent showroom in the Las Vegas Design Center at World Market Center.

The new space, A225, which will be open for the upcoming Las Vegas Furniture Market and 10 a.m.-5 p.m. week days, projects an urban attitude and places a focus on the more than 850 fabrics and leathers that Norwalk offers as part of its highly customized upholstery.
 
€œLike High Point, our Las Vegas showroom will offer retailers fashion forward upholstery displays dressed in the most current fabric and color trends,€ said Reyna Moore, Norwalk Furniture vice president of marketing and merchandising. €œIt presents a consumer presentation to both inspire our dealers as well as to appeal to the clients of interior designers who visit the space on a year-round basis.€
 
The showroom is another step in Norwalk€™s expansion on the West Coast, following the hiring of Carrie Norris as vice president of business development in the spring of 2011.
 
€œOur double digit growth since 2009 is due to the strong partnerships with independent retailers who want an affordable custom upholstery source made in America, which can deliver a wide range of options in fabrics, trims and wood finishes in a timely fashion,€ she said. €œThis showroom is intentionally inspiring, colorful and touched with whimsy.€

51 Exhibitors Renew Commitment to Las Vegas Market

By Home Furnishings Business in Las Vegas on January 25, 2013 Broyhill, Emerald Home and Lane are among 51 home furnishings vendors that have renewed their showroom leases for the Las Vegas Furniture Market.

Broyhill, which has been showing at the Las Vegas Market since the first event was held in the summer of 2005, has extended the lease on its 19,449-square-foot showroom in space A-1053. The company sees the Las Vegas Market as a key part of its national marketing strategy.

€œWe have relatively few customers that attend both the Las Vegas Market and the High Point Market,€ said Mark Stephens, president of the Lenoir, N.C.-based company. €œTherefore, we feel it€™s important that we continue to show in both markets so that we can maximize exposure to our entire customer base.€

At the Winter Market, Broyhill will spotlight major introductions made at the October High Point Market. In addition, it will feature €œsome exciting new elements to many of our collections that will be introduced in Las Vegas,€ Stephens added.

Another company that has extended its commitment to the market is Home Trends & Design, a source for solid-wood bedroom, dining room, living room and occasional furniture, which has signed a multiyear lease on its showroom in space B-0155. Based in Austin, Texas, Home Trends & Design has been showing at the Las Vegas Market since 2005.

€œThe Las Vegas Market continues to play a key role in our marketing strategy,€ said Hank Cravey, CEO and cofounder. €œWe€™ve seen a steady rise in our traffic over the past couple of shows, and last market we drew 30 new dealers. We€™re anticipating a great market in January. Most of our major customers have indicating that they€™ll be coming.€

At January€™s Market, Home Trends & Design will introduce several new collections of bedroom, dining room and occasional featuring an €œorganic, contemporary look,€ said Cravey. In addition, the company is remodeling its showroom, moving and painting walls and updating its entire product presentation for an airier feel.

VDG, a Minneapolis-based product development specialist and manufacturer in focused categories that include indoor and outdoor furniture, electric fireplaces and charcoal grills, also has renewed its lease on its 5,500-square-foot showroom in space B-1100. VDG has been showing at the Las Vegas Market for seven years, and its new agreement extends its lease by two years.

For the Winter Market, VDG is introducing new barstools, dining and accent chairs, said Claudia Montemayor, vice president of indoor furniture and design. The company also will feature a variety of show specials.

€œWe applaud all of the many companies that have chosen to renew the leases on their permanent showrooms heading into the winter market,€ said Craig Staack, vice president of home furnishings leasing for International Market Centers.  €œWe are gearing up for a robust and productive winter event.€

Other companies recently renewing their permanent showroom leases for the Las Vegas Market include:
* Butler Specialty (A-952): A family owned Chicago-based importer specializing in occasional and accent furniture, Butler offers bombé chests, hand-painted consoles, secretaries and decorative tables.
* Emerald Home Furnishings (B-1350): A full-line supplier, Tacoma, Wash.-based Emerald offers fabric and leather upholstery, motion furniture, casual and formal dining room furniture, bedroom suites and occasional tables, as well as entertainment, home office and accent chairs.
* Intercon (A-506, A-510): Intercon is a family owned and operated manufacturer, importer, designer and supplier of solid-wood furniture. Based in Salt Lake CIty, the company offers dining room, bedroom and home theater furniture, including a domestically produced dining line.
* Lane (A-1046, A-1042): Tupelo, Miss.-based Lane Home Furnishings produces sofas, chairs, tables, cedar chests, recliners, reclining sectionals and sofas, reclining accent tables, theater seating, media centers, wall systems and media consoles.
* Modus Furniture International (B-662): Based in Los Angeles, Modus Furniture International produces and distributes bedroom, dining room and home entertainment furniture in contemporary and transitional styles.
* Sandberg Furniture (A-700): The family owned and operated producer builds its line of promotional youth and master bedroom furniture in its Los Angeles factory.
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