Simmons Transformation Complete

January 27, 2013  by in UnCategorized   

By Home Furnishings Business in on January 28, 2013

Bedding supplier Simmons Bedding Co.  has completed its two-year transformation, which is being marked at the Las Vegas Market  with one of the company's largest product launches for the company.

The company is showcasing its new Beautyrest and ComforPedic from Beautyrest collections this week at the Market. The introductions build on the company's Beautyrest TruEnergy and ComforPedic lines introduced in the last year.

New innovations span close to 70 percent of the product offering "Simmons' transformation is now complete, and we are firmly moving forward fully charged," said Gary Fazio, CEO. "Though our commitment to consumer-driven innovation, we have developed product lines whose success has reestablished Simmons as a leader in the premium bedding market - a success that we will continue to build on going forward."

Beyond product innovation, the company intends to continue its investment in brand building, with a commitment to deliver two billion consumer impressions through national advertising this year - almost twice the amount delivered in 2012. The advertising will continue to build on the "recharge" message started last year, challenging consumers to "Live Life Fully Charged".