Daily News Archive
Brought to you by Home Furnishings Business
February 28,
2013 by in UnCategorized 
By Home Furnishings Business in High Point on March 1, 2013
Home Furnishings Business has started its push for editorial coverage of the Spring High Point Market.
As part of our coverage, we'll feature photographs of products-FREE of charge-being shown at the market.
To take advantage of this opportunity, you should send high-quality images of products you'll be showcasing. We'll cull through the information and select images to include in the pages of our special High Point issue, which will be distributed at the market as well as to our retail subscribers.
You may e-mail images or send them on a CD in JPEG or TIFF format with a resolution of 300 dpi or higher. At that resolution, the image must be at least 6" x 8". If you send images smaller than this, we may not be able to feature your product.
Along with the pictures, please be sure to include company name, contact name and number, High Point showroom location and company Web site.
We need this information in hand no later than Friday, March 15.
Send photos to Sheila Long O'Mara, editor in chief, at 5 Springsdans Lane, Columbia, S.C., 29229. Or feel free to e-mail images.
February 28,
2013 by in UnCategorized
By Home Furnishings Business in High Point on March 1, 2013
Trend forecasting organization WGSN-Homebuildlife and International Market Centers have teamed to bring market goers a look at future trends in home furnishings.
Those include an opening day seminar and on-site displays, beginning at the upcoming Spring High Point Furniture Market.
The three key macro trends that will be shared are influenced by consumer insights and creative intelligence from the interior, fashion, and consumer product markets. The on-site displays will feature products provided exclusively by IMC exhibitors, and will showcase how these trends will influence style and décor for home furnishings products ranging from furniture, textiles, materials, and decorative accessories.
The partnership between the International Market Centers and Homebuildlife is an exciting opportunity to inspire and engage the design community in new and interactive ways, said Greg Dunlop, ASID, global commercial director for WGSN-Homebuildlife. Each season we will provide designers and manufacturers with unique home and interiors trend information about new product designs, color direction, and consumer insights. Designers attending the iconic markets in High Point will see the most future-forward trends translated into commercial products while IMC tenants will receive exclusive trend insights throughout the year.
The TrendWatch seminar will be held on Saturday, April 20, 2-3 p.m. in the IHFC Ballroom featuring Greg Dunlop, ASID, from WGSN-Homebuildlife. The displays will be located in the Suites at Market Square lobby, IHFC Green Lobby, and the walkway between the IHFC and Showplace.
Homebuildlife builds upon the time-tested WGSN trend forecasting process, which takes macro trends from their earliest indications in the creative world, to their latest performances in the retail arena. Trends evolve constantly and their unique tracking process updates trend information on a daily basis, providing links between key reports so that subscribers have a 360° vision of the Homebuildlife macro trends.
We are constantly looking for new ways to add value for our customers in High Point and help them stand out among the other exhibitors at Market, said Karen Olson, vice president of marketing, home furnishings for International Market Centers. This is a wonderful opportunity for us to showcase to buyers at market the fashion-forward, on-trend product being offered by IMC customers and drive more traffic to their showrooms.
Another feature of this exclusive partnership between IMC and WGSN-Homebuildlife is a quarterly customized trend report that is being developed specifically for IMC customers. The quarterly reports will take a longer range view to inform manufacturers product development process by sharing macro trends in their earliest phase of inception.
Olson said, having the leading trend forecasting organization as our exclusive trend partner, provides us with knowledge and information that will be invaluable to our customers in staying ahead of consumer trends.
For more information about the TrendWatch seminar and market displays, visit here.
February 28,
2013 by in UnCategorized
By Home Furnishings Business in Upholstery on March 1, 2013
HGTV Home kicks off its Make It Mine campaign that includes a $50,000 consumer sweepstakes, a partner-wide discount on products and a new one-hour television show, HGTV Home Makeover Monday, March 4.
The campaign runs through April 12.
"The activation of the HGTV Home Make it Mine campaign ensures that consumers who are passionate about home décor will know that HGTV Home-branded products are in stores now and available as stylish, smart solutions for any indoor and outdoor design project," said Ron Feinbaum, general manager, consumer products, HGTV. "As consumers start to think about options to refresh or transform their homes this spring, they will appreciate the value, inspiration, simplicity and expert know-how that the HGTV Home line brings to their designs. And it doesn't hurt that they can enter for a chance to win cash, product and a consultation with one of our favorite designers."
HGTV Home's brand partners will participate in the campaign. They are Bassett Furniture, ELK Lighting, P/K Lifestyles, Shaw Floors and Sherwin-Williams.
Visitors to HGTV Home Web site can enter the sweepstakes daily for a chance to win $25,000 in cash, $25,000 in HGTV Home products and a personal consultation with designer Meg Caswell. In addition, by announcing their entry on Facebook and Twitter via the sweepstakes page, fans can earn bonus entries daily.
During the HGTV Home Makeover special, viewers can go behind the scenes with Caswell as she visits factories, showrooms and retail stores to reveal how HGTV Home products are made. She also shows viewers how to mix and match collection items, including flooring, paint, furniture, fabrics and lighting to create a new family room.
February 28,
2013 by in UnCategorized
By Home Furnishings Business in Executive Changes on March 1, 2013
Meredith Hite has been named vice president of corporate communications for the Dallas Market Center.
In her position, Hite is responsible for leading Dallas Market Center's internal and external communications including public relations, direct marketing, social media and employee communications.
"Meredith has been instrumental in the development of our communications strategies at the Market Center throughout the past five years," said Cindy Morris, COO. "We value her new ideas, fresh initiatives and passion for our business as we continue to strengthen the Dallas Market Center brand."
Prior to joining Dallas Market Center in 2007, Hite was a member of the brand public relations team at The Richards Group on a national cause-related marketing campaign. She conducted national and local media relations with print, radio and television outlets and helped in strategic client planning.
In addition, Hite was special events coordinator at Sewell Automotive Cos. directing and coordinating special events, grand openings and corporate sponsorships. Hite began her career at Texas Stampede as the souvenir program coordinator producing promotional materials for the non-profit benefiting Children's Medical Center.
February 28,
2013 by in UnCategorized
By Home Furnishings Business in on March 2013
Never underestimate the power of the media.
A Chicago Tribune investigative report last summer examining the eco-toxicity of flame retardant chemicals used to meet the State of Californias open flame test for furniture led Governor Jerry Brown to demand a revision to the law, Technical Bulletin 117.
California regulations governing substances such as formaldehyde in home furnishings products have led to national standards, so retailers need to keep track of developments in the state regarding the issue of flammability in the products they sell on their floorsand anything else that might land them in legal trouble in the future (see accompanying story, Prop 65 Looms).
When it comes to flammability, a lot is happening fast, and thats one reason the American Home Furnishings Alliance made flammability a focal point of its annual Sustainability Summit last month in Charlotte, N.C.
People doing the science arent talking to the people making the decisions, said Arlene Blum, a biophysical chemist whos executive director and founder of the Green Science Policy Institute, Berkeley, Calif., and a visiting scholar at the University of Californias Department of Chemistry, during her keynote address to the AHFA gathering.
CHEMICAL HARM VS. LIVES SAVED
Blum has examined the toxicity of flame retardant chemicals since the 1970s, when her research was instrumental in banning the use of brominated tris in childrens pajamas, and her studies played a big role in the Chicago Tribunes report. She got more media attention again in November with the release of a study examining the flame retardant chemicals found in sofas purchased over the last two decades. The gist of her argument is that the long-term health effects of off-gassing from flame-retarding chemicals causes more harm than any lives purportedly saved through regulations such as TB 117.
The revised standard does not direct manufacturers to use particular flame retardants. Its a flame test only. It also exempts items believed to be of little fire risk from labeling requirements. For residential upholstery, it calls for a smoldering test only standard; addresses the upholstery cover fabric; tests the interactions of components of upholstered furniture; and adheres to testing standards of the American Society for Testing and Materials International (ASTM).
Tonya Blood, chief of Californias Bureau of Electronic and Appliance Repair, Home Furnishings and Insulation, is responsible for overseeing revisions to TB 117. She presented the revised state rule at the AHFA gathering.
Health and safety relates to the workers in your plants and factories as well, Blood told the AHFA gathering. I do not test for chemicals. That is not my or my bureaus function. We test for flammability alone. ¦ If you want to use other products or other technology, we want to make sure our standard is flexible enough for you to do that.
The new California standard also acknowledges the role that cover fabrics play relative to filler material such as foam in fire behavior with upholstered furniture. Why ASTM standards?
ASTM has broad stakeholder participation ¦ and its a consensus-based standard, Blood said. The test methods are reproducible, reliable and widely practiced.
California work also found smoking is a huge problem in furniture-related fires. Blood cited Department of Homeland Security research showing that the fatality rate was more than seven times greater in smoking-related residential fires than non-smoking-related residential fire; and that the National Fire Protection Association found smoking materials remain the leading cause and the greatest risk factor of upholstered furniture fires and losses today.
In California, of 50 deaths related to upholstered furniture fires annually, 44 are smoking-related.
Other impetuses to the changes in TB-117:
¢ A Consumer Product Safety Commission study found that flame retardant treated foam actually increases the damage to cover fabrics from a smoldering cigarette relative to untreated foam.
¢ A CPSC study found there is no significant difference between the flame retardant foams formulated to pass TB 117 and untreated foams.
¢ Upholstery cover fabrics play a more important role in fire behavior performance than filling materials per a CPSC study.
¢ Research confirmed that when the cover fabrics were changed to less smolder-prone fabrics, smoldering resistance of the mock-up assembly significantly improved.
The new standard addresses testing materials used including standard polyurethane foam, where it narrowed the density range of the foam; specified more properties of the foam; and selected higher density foam for testing, which screens out the most smolder prone fabrics or weak barriers.
For cigarettes as an ignition source, the new standard specifies the properties and the ignition strength; reduces potential for variable performance; and allows manufacturers to procure material from various vendors.
Type II tests specify a more smolder prone fabric for a more rigorous test of the barrier material.
The proposed new standard was published Feb. 13, which opened the floor for written comments. (Written comments should go to TB117comments@dca.ca.gov by e-mail; or by mail to BEARHFTI, 4244 S. Market St., Sacramento, Calif. 95834). A public hearing is set for the changes on March 26, and adoption should take place this fall. By July 1 next year, all upholstery manufactured for sale in the state of California must be in compliance.
For inclusion in the public record and consideration in the revision of TB 117, comments must be received in writing.
Get comments in in time for review so you can perhaps impact changes to the standard, Blood told the AHFA gathering. Once adopted, its too late to make a change.
After the March public hearing, Bloods bureau will spend April reviewing comments, after which it will open the revised standard to additional comment in May or June.
Blood said when it comes to enforcing TB 117, California takes about 50 sample products a month for testingmostly from retail storefronts.
If products are failing, we notify the manufacturer, she said. Well issue a citation, a fine, up top stopping sale of that product in California. Weve found manufacturers are quick to want to come into compliance and address the issue.
TALKING ABOUT THE ISSUE
AHFA assembled a stakeholder panel at its Sustainability Summit to bring further depth to the fire-retardant chemical conversation, moderated by Dr. Ana Mascarenas, policy and communications coordinator with Physicians for Social Responsibility in Los Angeles. In addition to Tonya Blood and Arlene Blum, the panel included Robert Luedeka, executive director of the Polyurethane Foam Association; Hardy Poole, vice president of regulatory and technical affairs for the National Textile Association; Don Coleman, president of the Upholstered Furniture Action Council; and Malin Nasman, product requirements and compliance specialist for Ikea North America.
How attentive are retailers in general to regulations governing the product on their floors?
For Ikea, its in our DNA, Nasman said. I do think its very important for retailers to get educated because regulators go to retailers to get product for testing. Tonya (Blood), Arlene (Blum) and I are reaching out to many retailers for that reason.
Ikea has trading offices worldwide working with around 1,000 suppliers to control product development from design to retail floor. The retailers product requirements and compliance group must comply with standards in the 41 countries where it does business. The group monitors laws and standards, safety and compliance and global testing requirements. Ikea owns testing labs in Sweden and Shanghaithe latter facility serves as a training center for store associates and suppliers in China.
Our policy is to minimize or completely refrain from using harmful materials, said Nasman, who noted that Ikea has much more control over its supply chain than most home furnishings retailers. Weve removed several questionable substances (from our products) before they were even regulated.
In general, our policy is when there are regulations, we go with the strictest one.
TB 117 already has affected Ikea, due to flame retardant chemicals required to meet the states flammability standard.
TB 117 requires a special range of upholstered furniture, Nasman said. We could never sell that sofa in Europe because of the chemicals.
In general, she said Ikeas avoidance of flame retardant chemicals leads to three benefits: positive effect on environment and human health; cost savings; and increased product lifetime.
UFACs Coleman said TB 117 isnt the only potential regulatory issue of which retailers should be aware.
Its not just the flammability issue, but also whats inside the product, he said. The UFAC tag can help with that. It gives consumers information on what theyre buying.
Luedeka of the Polyurethane Foam Association warned retailers to make sure they dont get too comfortable after any regulatory change.
Any time theres a change in a safety requirement, theres a false sense of security, he said. When it comes to furniture flammability he stressed the importance of separating the ignition source from the fuel source by way of example. HFB