HGTV Home Kicks off Sweepstakes

February 28, 2013  by in UnCategorized   

By Home Furnishings Business in Upholstery on March 1, 2013

HGTV Home kicks off its Make It Mine campaign that includes a $50,000 consumer sweepstakes, a partner-wide discount on products and a new one-hour television show, HGTV Home Makeover Monday, March 4.

The campaign runs through April 12.

"The activation of the HGTV Home Make it Mine campaign ensures that consumers who are passionate about home décor will know that HGTV Home-branded products are in stores now and available as stylish, smart solutions for any indoor and outdoor design project," said Ron Feinbaum, general manager, consumer products, HGTV. "As consumers start to think about options to refresh or transform their homes this spring, they will appreciate the value, inspiration, simplicity and expert know-how that the HGTV Home line brings to their designs. And it doesn't hurt that they can enter for a chance to win cash, product and a consultation with one of our favorite designers."  

HGTV Home's brand partners will participate in the campaign. They are Bassett Furniture, ELK Lighting, P/K Lifestyles, Shaw Floors and Sherwin-Williams. 

Visitors to HGTV Home Web site can enter the sweepstakes daily for a chance to win $25,000 in cash, $25,000 in HGTV Home products and a personal consultation with designer Meg Caswell. In addition, by announcing their entry on Facebook and Twitter via the sweepstakes page, fans can earn bonus entries daily.

During the HGTV Home Makeover special, viewers can go behind the scenes with Caswell as she visits factories, showrooms and retail stores to reveal how HGTV Home products are made. She also shows viewers how to mix and match collection items, including flooring, paint, furniture, fabrics and lighting to create a new family room.