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IMC, WGSN-Homebuildlife Team for Market Trend Presentations
February 28,
2013 by in UnCategorized 
By Home Furnishings Business in High Point on March 1, 2013
Trend forecasting organization WGSN-Homebuildlife and International Market Centers have teamed to bring market goers a look at future trends in home furnishings.
Those include an opening day seminar and on-site displays, beginning at the upcoming Spring High Point Furniture Market.
The three key macro trends that will be shared are influenced by consumer insights and creative intelligence from the interior, fashion, and consumer product markets. The on-site displays will feature products provided exclusively by IMC exhibitors, and will showcase how these trends will influence style and décor for home furnishings products ranging from furniture, textiles, materials, and decorative accessories.
The partnership between the International Market Centers and Homebuildlife is an exciting opportunity to inspire and engage the design community in new and interactive ways, said Greg Dunlop, ASID, global commercial director for WGSN-Homebuildlife. Each season we will provide designers and manufacturers with unique home and interiors trend information about new product designs, color direction, and consumer insights. Designers attending the iconic markets in High Point will see the most future-forward trends translated into commercial products while IMC tenants will receive exclusive trend insights throughout the year.
The TrendWatch seminar will be held on Saturday, April 20, 2-3 p.m. in the IHFC Ballroom featuring Greg Dunlop, ASID, from WGSN-Homebuildlife. The displays will be located in the Suites at Market Square lobby, IHFC Green Lobby, and the walkway between the IHFC and Showplace.
Homebuildlife builds upon the time-tested WGSN trend forecasting process, which takes macro trends from their earliest indications in the creative world, to their latest performances in the retail arena. Trends evolve constantly and their unique tracking process updates trend information on a daily basis, providing links between key reports so that subscribers have a 360° vision of the Homebuildlife macro trends.
We are constantly looking for new ways to add value for our customers in High Point and help them stand out among the other exhibitors at Market, said Karen Olson, vice president of marketing, home furnishings for International Market Centers. This is a wonderful opportunity for us to showcase to buyers at market the fashion-forward, on-trend product being offered by IMC customers and drive more traffic to their showrooms.
Another feature of this exclusive partnership between IMC and WGSN-Homebuildlife is a quarterly customized trend report that is being developed specifically for IMC customers. The quarterly reports will take a longer range view to inform manufacturers product development process by sharing macro trends in their earliest phase of inception.
Olson said, having the leading trend forecasting organization as our exclusive trend partner, provides us with knowledge and information that will be invaluable to our customers in staying ahead of consumer trends.
For more information about the TrendWatch seminar and market displays, visit here.