May 14,
2025 by Karen Parrish in Business Strategy, Industry 
When it first appeared in the late ‘60s, Pierre Paulin’s F300 Loung Chair caused quite a stir. Unlike anything ever seen before, with its fluid curves and novel materiality, it looked like a chair that had somehow been beamed in from the future. Visibly playful and enticingly comfortable, the F300 became an instant icon, prized for its statement looks and tremendous versatility, and earning a place in the MoMA’s permanent collection. Perfectly aligned to the casual, comfort-led low-slung lounge aesthetics of the 1970s, the F300 also embodied a timeliness futurism that has ensured it has never fallen from favor as time has passed.