From Home Furnishing Business
11 Ravens x Brentano Debut Custom Games Defined by Artistry
2023 by HFBusiness Staff in Business Strategy, Designer Weekly, Industry
11 Ravens x Brentano collaboration debuted in Los Angeles from these two U.S.-based brands dedicated to art, high performance and craftsmanship. 11 Ravens, premier design and manufacturing company for custom luxury game tables, and Brentano, an international source for residential, hospitality and commercial fabrics and wallcoverings, have merged their talents starting with a ping pong table.
The Arclight table tennis table features Brentano’s newly released Haiku wallcovering mural in colorway Saguaro Flower from their Spring 2023 collection launch Roya. Unveiled at 11 Ravens’ Spring Market Japanese-themed Event at the Pacific Design Center on March 22, the table now heads to Chicago and various upcoming events. Custom tables are available for order.
For the 11 Ravens x Brentano project, the print is reimagined into both mural wallpaper and fabric yardage forms. The Haiku design is printed on special laminate by 11 Ravens and applied to their solid-wood, custom game tables made in Los Angeles.
A coordinating print from the collection is printed in yardage to line the drawers for ping pong accessories. While 11 Ravens is able to make the table in any Brentano colorway or prints, Haiku Saguaro Flower was specifically chosen to launch the project.
"Brentano's new wallcovering mural Haiku is the culmination of hours of artistic precision in layers of color and design,” notes Brentano Founder and artistic director, Iris Wang.
“Enamored of 11 Ravens' commitment to craft, a collaboration arose. With awe-inspiring symmetry, the luminous Arclight Table and the Haiku mural transport one into a whimsical world of foothill forests and celebrate the Japanese origin of the mural's namesake. Delicate craftsmanship from both our studios shows the studied and foundational vision for this expressive design collaboration."
The Haiku wallcovering explores the landscape through an artist’s eye, rendered with a brushstroke quality that reveals Wang’s training as a painter and the design studio’s talent as colorists. The stylized maple and pine motifs layer rich, on-trend color combinations—featuring coral, and sea fern—into four distinctive colorways.
The Arclight table embodies a shrewd, thoughtful nature, highlighted by individually crafted layers meticulously integrated into a composition where the whole becomes greater than the sum of all its parts. The pairing of 11 Ravens’ high design piece with the painterly Brentano aesthetic elevates the artistry of both brands and is Brentano’s first such collaboration.
"Collaborations are a driving force for 11 Ravens. Whether it be athletes, artists, charities, or other luxury brands, we find that partnerships open up new worlds and create community around good design,” states Michael Zaretsky, former professional table-tennis player and founder of 11 Ravens.
"Partnering with Brentano has inspired new creativity and playfulness, allowing further customization opportunities to our clients. And the collaboration allowed us to explore the trend of print-on-print spaces."
11 Ravens’ tables are designed closely in concert with clients and built with the intimate knowledge of those who participate in their respective games and sports, including Zaretsky, a former pro table tennis player and owner of LA’s highly regarded Gilbert Table Tennis Center.
The first 11 Ravens design came from his collaboration with 11 Ravens’ co-founder and Chief Creative Officer Bernard Semerdjian. Their process includes evolving and customizing each table through choice of materials, finishes, colors, sizing, and more—creating numerous possibilities in elegant, edgy and innovative designs.
11 Ravens and Brentano are ready to work with clients to create a custom game table with any Brentano colorway or prints.