45th CIFF Guangzhou, Asia’s First Major 2020 Design Event on Schedule for Late July

July 8, 2020  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

The fair will feature the best brands selected by the organizers, in order to present eye-catching design products with innovative concepts that are in line with the latest trends of a rapidly evolving market. The China Import and Export Fair Complex will be filled and animated by the presence of various events and themed exhibitions developed in collaboration with important leading partners of the sector.

Among the scheduled events, CIFF is highlighting the Global Conference Industry Trend Conference 2020 at which important international experts will be participating with the aim of creating guidelines and a professional approach in order to better design and further expand the furniture market on a global level.

The “Design Spring” Contemporary Chinese Furniture Design Fair, which will be held in Hall 3.2, will be an exhibition focused on the integration of art, design and lifestyle, with the aim of reconsidering and discovering the exceptional cultural and artistic value of the Chinese production of contemporary furniture, to promote brands and to support the promotion of Chinese furniture worldwide.

The 2030+ International Future Office will be held for the first time at CIFF Guangzhou. With the theme “oasis” in which images, text, lights, shadows, sounds and multimedia activities, the event will offer an exciting spatial experience to explore the infinite possibility of working mode that skillfully combines real-world scenarios and virtual interactions. Other exhibitions and events include the Bay Area Urban Design Exhibition, the CIFF Designers Workshop and the “Firefly Museum” Creative.

The Children’s Interior Exhibition will represent communication platforms specifically created for both established and up-and-coming designers, who will have the opportunity to engage with and create productive relationships with the exhibitors.

Events, forums, presentations, etc., will be broadcasted via online streaming on important thematic networks and thus giving everyone the opportunity to be present in one way or another and to experience the excitement of the trade fair.

A selection of the most interesting new products proposed by the exhibitors will also be presented online on the CIFF Guangzhou website. This represents the first step towards a future strategy that will see an ever increasing integration between the necessary physical presence at the trade fair and interactive communication, in order to enable innovative and more effective exhibitions.