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From Home Furnishing Business

Outdoor Living Brands Acquired by Lynx Franchising

Smith Hulsey & Busey recently represented long-time client Outdoor Living Brands, Inc., a leading franchisor of residential outdoor living spaces, in the sale of its business to Lynx Franchising, a B2B-focused multi-brand platform.

Corsicana Extends Nationwide Partnership Through 2024

Mattress manufacturer Corsicana has reached an agreement with Nationwide Marketing Group, the buying marketing and operational support organization for independent retailers, to extend their partnership through 2024.

Outward Opens Office in High Point

Making its product photography and visual merchandising platform easily accessible to manufacturers and retailers on the east coast, Outward, Inc. – an independent Williams-Sonoma Inc. company and pioneer provider of cutting-edge photography solutions for the home furnishings industry – has opened an office in High Point, N.C. 

CITY Furniture to Donate $500K for Breast Cancer Awareness

CITY Furniture has launched its Pink Pumpkins fundraiser, committing to donate $500,000 and partnering with the American Cancer Society (ACS) throughout Florida as part of ACS’ 2021 Making Strides Against Breast Cancer campaign. 

SuperCat Solutions Enhances eCat App to Drive B2B Sales

With the COVID driven shift in B2B sales from in-person trade shows and traveling sales reps to e-commerce and virtual sales meetings, SuperCat Solutions, provider of the eCat iPad sales app, is making sales information easily accessible to sales teams in new ways that help ensure customer success and grow sales.

Crate & Barrel and Leanne Ford Announce New Fall and Holiday Collaboration

Crate & Barrel has announced its latest collaboration with renowned interior designer, Leanne Ford. After teaming up with Crate & Barrel in 2020, Ford is returning this Fall with a new collection of furniture, decor and tabletop that includes a holiday-focused capsule featuring decor items that bring patina and shine to the most wonderful time of the year.

IMC’s TrendWatch Available in 5 Interactive Ways During Upcoming Market

DesignOn HPMKT by IMC – International Market Centers’ (IMC) programming and social media presence at High Point Market – is offering five ways to interact with its newest proprietary TrendWatch report: a pre-market webinar, live at-market seminar, guided tour, three trend displays and a digital look book, all featuring product from IMC exhibitors at the October 16-20, 2021 market.

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