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From Home Furnishing Business

Green River Group Creates New U.S. Holding Company Brand

Green River Group, an owner/operator of 14 Asian furniture factories that last year purchased and integrated Vogue Home (formerly Vogue Upholstery) and HH2 Home (formerly Hillsdale Home), is creating a new U.S. holding company brand.

Crate & Kids Announces Collaboration with Sharland England

Crate & Kids is pleased to announce its first collaboration with Sharland England, founded by fashion and design expert Louise Roe. With the vision of creating silhouettes that feel both modern and unique, the collection exudes an element of playfulness mixed with old-world craftsmanship across the assortment of baby and kids products.

Ashley Family of Companies Helps Texas Flood Victims with Donations

In the months following the devastating floods that impacted communities across central Texas in July 2025, the Ashley family of companies is helping families and children rebuild and has mobilized comprehensive support for those affected. Through multiple coordinated efforts, Ashley is providing relief to those who need it during this challenging time.

Arhaus Announces Opening of Showroom in Old Pasadena

Arhaus, a leader in premium artisan-crafted home furnishings, announced the opening of its largest showroom to date in Old Pasadena. Spanning 38,600 square feet within the historic Penn Oil Building, the new space blends architectural character with Arhaus’ signature craftsmanship and timeless design. Surrounded by Pasadena’s premier boutiques, restaurants, and cultural landmarks, the location marks Arhaus’ twelfth in California and fifth in the greater Los Angeles area, joining The Grove, Topanga, Thousand Oaks and Del Amo showrooms.

HealthGuard Promotes Liz Almeida to Director of Sales, Retail

HealthGuard, a division of Bay Street Manufacturing and Canada’s largest top-of-bed manufacturer, has promoted Elizabeth (Liz) Almeida to director of sales, retail. This position was created to strengthen HealthGuard’s leadership structure and prepare for future expansion in both new business and company acquisitions.

Midwest Furniture Sales Representative Raises Awareness for ALS Through 50-Mile Run

When baseball legend Lou Gehrig announced his diagnosis with Amyotrophic Lateral Sclerosis (ALS) in 1939, he brought national attention to one of the most devastating diseases of the nervous system. Eighty-six years later, that same spirit of strength and perseverance inspired Kristian la Cour Madsen, a respected home furnishings sales representative, to act in a deeply personal way.

Serta Simmons Bedding Announces Addition to Macy’s Thanksgiving Day Parade

Serta Simmons Bedding,  a leading global sleep company, announced that Serta® will join the 99th Macy's Thanksgiving Day Parade® with a float traveling down the streets of Manhattan to 34th Street on Nov 27 to help kick off the holiday season alongside larger-than-life balloons, fantastical floats, and electrifying performances.

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