July 1,
2025 by Karen Parrish in Business Strategy, Industry 
Saatva, the Smarter Luxury Sleep Company, has arrived in Pasadena. The brand’s latest Viewing Room, located in Old Pasadena, spans 3,458 square feet and is designed to transform the mattress and home furnishings shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites Southern California residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s fourth location in California and 24th in the U.S., opening at a time of major growth during its milestone 15th anniversary.
July 1,
2025 by Karen Parrish in Business Strategy, Industry
Farmers Home Furniture is making comfort more accessible with the addition of La-Z-Boy® recliners — several exclusive models launching July 1, and available in all store locations across the Southeast. Starting at $649, these new La-Z-Boy® arrivals deliver the comfort, craftsmanship, and iconic style La-Z-Boy® is known for, now available to Farmers customers both in-store and online.
July 1,
2025 by Karen Parrish in Business Strategy, Industry
Amazon announced its biggest Prime Day event ever, offering members more days than ever to shop millions of deals worldwide starting July 8 at 12:01 a.m. PDT. This year’s extended shopping event will offer some of the hottest deals of the summer across popular categories and top brands.