Daily News
From Home Furnishing Business
September 24,
2026 by Karen Parrish in Business Strategy, Industry 
There is nothing ordinary about Casa Italia. From its distinctive ship-like architecture to the unparalleled Italian design throughout the four-story destination at 130 W. Commerce Ave, it offers a High Point Market experience unlike any other. Conceived by Pasquale Natuzzi Sr., founder, executive chairman, and interim CEO of Natuzzi S.p.A., who was recently named to Furniture Today’s Home Furnishings 500 as an upholstery innovator, the building embodies his vision of bringing the spirit and sophistication of Italian design to the American market. Designed by renowned Italian architect and designer Mario Bellini, its sweeping bow, gangplank entrance, and porthole-like windows make a striking first impression. Inside, bold forms, unexpected materials, signature pieces, and gracious Italian-inspired hospitality celebrate the richness and diversity of Italian design.
September 24,
2026 by Karen Parrish in Business Strategy, Industry
HH2 Home, a member of the Green River Group family of brands, announced that longtime furniture industry veteran and Hillsdale Furniture co-founder John Elting has been named Chief Executive Officer. Following several years of transition and transformation, HH2 Home is entering its next chapter with a renewed focus on the categories, customers and capabilities that have long defined the company. Elting co-founded Hillsdale Furniture and served for many years as its Co-CEO, helping build the company into a nationally recognized resource for barstools, beds, dining furniture, accents and bedroom collections.
September 24,
2026 by Karen Parrish in Business Strategy, Industry
At High Point Market, Natuzzi Italia presents its vision of contemporary living, with harmony as the brand’s guiding value and a principle that runs through the entire value chain: from design and style to project development and craftsmanship, all the way through to the final experience.
September 24,
2026 by Karen Parrish in Business Strategy, Industry
Wayfair Inc., the destination for all things home, unveiled "Wayfair Delivers," a new brand platform centered on how Wayfair delivers the quality, value, trusted experience and emotional moments that give customers confidence to create homes they love. To bring this campaign to life, Wayfair is partnering with championship-winning MVP quarterback Matthew Stafford and his family.
September 24,
2026 by Karen Parrish in Business Strategy, Industry
TekPoly, the gaming furniture brand within EF Brands, will introduce an expanded lineup of gaming desks and seating at the upcoming High Point Market, led by new 60- and 70-inch versions of its Nightphase height-adjustable gaming desk. The introductions are merchandised for the growing interest in gaming furniture driven by younger consumers.
September 23,
2026 by Karen Parrish in Business Strategy, Industry
Sarreid Ltd. is creating a new Curators Circle, an advisory group of respected design and industry voices who will help the company look more deeply at what it makes, how it develops and presents product and how those decisions can better support the designers and retailers who bring Sarreid into homes and projects around the country.
September 23,
2026 by Karen Parrish in Business Strategy, Industry
The International Society of Furniture Designers (ISFD) marks 30 years of celebrating exceptional furniture design by announcing the 2026 Pinnacle Awards® finalists. The 107 contenders, including professional product, furniture, and textile designers as well as student designers representing the home furnishings industry, have been selected across 32 categories.